How to select training institutions for Zhengzhou art works collection? Nowadays, Zhengzhou art collection training institutions are constantly increasing, including large and medium-sized institutions, as well as studios and small institutions under development. So, how to choose a suitable art collection training institution? Now, we will introduce in detail how to choose Zhengzhou art collection training institutions with different art study application services, art collection training, etc?
How to select training institutions for Zhengzhou art works collection?
01. Early implicit product experience
Choose Zhengzhou Art Portfolio training In the early experience of institutions, the first thing involved was a series of services before consulting. For example, students in the research stage would be exposed to online content such as the institution's official website, media platform, public account, etc. These are mostly text oriented content output, as well as early communication. The main responsible persons behind these are the institution's marketing department and customer service department.
At this time, in fact, what we often call "product experience" has already begun. Although we have no real contact with the teaching products, students have already had subjective and objective emotional reactions to the products when communicating with customer service, consultants and professional teachers.
Strictly speaking, at this stage, students are still in the process of understanding. They are in a semi understanding and semi vague state about the products of major institutions, and have no real face-to-face contact with specific products. It is impossible to objectively measure and judge the authenticity and value of products. At this time, everyone's understanding of the product is mostly based on the service attitude and words of the customer service teacher.
For example, in natural light, teachers in the customer service department will conduct irregular examinations and reviews, and implement 24-hour online customer service to basically ensure that at any time, teachers are responsible for the early docking and communication with students.
MICA Graphic Design Collection
02. "Consultation" to understand the product
When the customer service teacher connects with the professional consultant for everyone, you will be closer to the "product", communicate with the consultant of Zhengzhou art collection training institution, and learn about the specific "course product" through application cases, offers, and teacher descriptions. The consultant teacher can be said to be the first person to lead the students to really understand the internal teaching products of the institution.
Different from traditional sales, consultants are not only responsible for signing up students, but also need to provide students with correct guidance in the early stage with a high degree of professionalism, such as selecting schools and majors. For example, in the Natural Light Zhengzhou Art Collection Training Institute, the consultant will first understand the application intention of the students themselves and the professional direction they are interested in.
Professionalism is the basic basis of "product", and the ability of consultant teachers will be reflected in the recruitment first. After multiple rounds of screening, professional tutors will also provide professional training to consultants at a fixed time every week, and as consultants themselves, they need to update their knowledge of art study abroad at any time.
Because art and design majors are not like major students studying abroad, they only provide documents, transcripts, PS, CV, letters of recommendation, etc. We also need to submit collection of works. The collection of works submitted by different majors is very different, even for majors within the same department, the collection of works will be very different from time to time.
For example, when I was in 2017, I met a student who applied for the major of fashion design. Previously, I was preparing for DIY, but when preparing the portfolio, most of the projects were in the direction of accessories design and fabric research.
Later, when the admissions officer reviewed the portfolio face to face, she took this collection of works to criticize. When the admissions officer asked her why there was no clothing design in the collection, her reply was: the school official website said that "the collection of works must not be limited to the scope of the application profession", so she wanted to show more "interdisciplinary" content. Although this idea is very good, she deviated from her original intention of application.
This is not an individual case. Therefore, the professionalism of consultants is very important, because the correct interpretation and guidance of professional direction will first help students understand their majors correctly, choose a professional college that is more suitable for them, and clarify their application intentions and general direction goals.
For example, at the Natural Light Zhengzhou Art Collection Training Institute, most of the consultants have a certain overseas study background, for example, they studied architecture in the United States as undergraduate students; There are masters who have studied fashion photography and have their own small studio while being teachers; There are also counselors who have kept in touch with the tutors of undergraduate colleges and universities for a long time to keep abreast of the latest trends of colleges and universities.
MICA Graphic Design Collection
03. Teaching communication and "products"
The early teaching communication, that is, the trial class and portfolio evaluation, can be seen as a "basic product" of an institution, compared with the professional portfolio courses, portfolio evaluation and trial class arranged for each student.
The second is the teaching department, that is, the teachers that students will contact. For different students, different institutions will have different product recommendations or curriculum arrangements. For example, in the Natural Light Zhengzhou Art Collection Training Institute, teachers will first understand the basic application of students, such as the length of preparation, the current professional ability, the target university or country for application, and the students' own professional interests. After that, we will provide targeted and customized "teaching services" according to the situation of students.
For many students, teaching seems to be the most difficult part to judge its value, although it is a course visible to the naked eye.
For example, in the 2018 application season, we met a student who found the natural light less than half a year before the application was submitted. Because it is zero based, it is difficult, but the student really wants to enroll in 2019.
During the communication, the teacher found that because the student studied abroad in both high school and undergraduate, he was very suitable for overseas teaching mode, and also had high understanding and divergent thinking ability. Therefore, 10 basic courses were arranged for him in the early stage, and most of the later courses were based on the "interdisciplinary" collection of works in combination with the student's own major - bioengineering. At the creation stage, the professional guidance for students was also different from other students who transferred to zero basic majors, and had more special improvement.
This kind of curriculum arrangement made students doubt that the teacher was cutting corners, because other students applying for the same major had carried out a lot of "experimental project attempts", but his curriculum did not. He also fed back such questions to professional teachers and educational administration teachers.
After communicating with the teacher, he also understood that his current application status does not allow too many opportunities for trial and error, and he has good divergent thinking ability, so compared with other students, he will arrange fewer courses for experimental project attempts.
Secondly, teachers with high professional ability have always been "scarce resources" in the industry. We have to admit that teachers with very strong professional ability are very popular in any Zhengzhou art collection training institution, because their professional ability and background are invisible resources and values for students. What they can bring to students is not only basic teaching products, but also comprehensive improvement of design experience and ability.
The natural light Zhengzhou art collection training institution has always positioned itself as a creative art overseas study institution, because we always believe that the cultivation of a student, the transfer of knowledge, and getting an offer are not the final result, not for students, nor for us. The offer is just a new start. Your life is not satisfied with the offer.
Therefore, the comprehensive quality of students can be upgraded to a level that truly matches with famous schools; At the same time, it can also help students develop a complete concept of art, creative thinking, as well as the experience logic of artistic creation, and the rules of industry survival. Such teachers can truly reflect the existence of the "product value" of the organization.
Rich experience, high-class successful cases, and each landing project are the accumulation and improvement of the ability of any artist/designer, as well as the demonstration of their excellence.
The practical experience of professional teachers and the accurate understanding of the trend of the whole art study abroad industry, combined with specific teaching framework and system, can form a complete product, so that students can obtain the improvement of comprehensive ability. At this time, the product brings students not only the current offer, but also the foreshadowing of their future development.
MICA Graphic Design Collection
04. Application and others
In addition to specific courses, there are many "products" launched in the form of activities, short-term classes, etc. The contents of these products are mostly recruiting officer workshops, artist short-term classes, designer cooperation experience projects, etc. In fact, compared with the portfolio course, this part may be more implicit "spending items".
For example, Natural Light cooperated with One Show last year. Natural Light not only joined as a cooperative art study abroad institution, but also Chris, a member of the Admissions Officer Alliance, as a speaker. Many students of Natural Light also participated as participants. On the One Show site, we also found that the main visual designer of One Show was Luo Xuechang, a student of Natural Light in 2015.
For another example, Natural Light has also reached a long-term cooperation with MIT Media Lab. As a laboratory that has developed a number of high-end black technologies such as kindle and 3D printer, Media Lab has always been known as "Hogwarts of black technology in real life". However, the high application difficulty that is only open to students at school also makes many students fall short of expectations. Natural Light has reached a long-term cooperation with MIT Media Lab, which provides students with the opportunity to directly participate in the project. As a partner, it works with MIT students and teachers to complete the research and implementation of internal professional projects.
This kind of cooperation project, admission project and competition linkage with special advantages is not only a simple social practice for students, but also a background improvement with high competitive advantages.
Secondly, in terms of recruiter resources, more and more institutions have begun to pay attention to the importance and necessity of recruiters. For example, many peer friends who share the same idea with natural light will also irregularly invite school or former recruiters to visit institutions, bringing short-term programs such as recruiter short-term classes, portfolio reviews, workshops, etc. to students.
In 2016, for the first time in the industry, Natural Light invited admissions officers from overseas universities to visit New York Institute of Visual Arts Chris, the admissions officer of SVA, was very enthusiastic about the on-site activities, and many students received guidance and suggestions on school selection from the admissions officer at that time.
It was also at this time that the natural light recognized the role and significance of the admissions officers, and immediately began to structure and build an alliance of admissions officers. We have invited several admissions officers with many years of experience to join us. As a hard standard for reviewing student portfolios, we hope to use full-time admissions officers, with a high degree of academic professionalism and the authority of application guarantee, as teaching review and application support, to provide students with professional success rate guarantee before applying.
Today, we have 8 admissions officers from Parsons, Pratt, SVA, MICA, SAIC, CalArts and other universities. The upgraded admissions officer alliance provides more application security for students. Before submitting the portfolio, the admissions officer will directly carry out multiple rounds, multiple and multiple forms of professional review according to the college standard, and provide one-on-one guidance for students. Review the content quality of the collection of works according to the standards of colleges and universities, and provide recommendation letters and other services.
For students, this is a kind of high-quality application guarantee, which can make the most perfect collection of works and prepare the application to the most comprehensive before formally submitting the application.
Finally, the documents and materials are mainly completed by the teachers of the application department. The "product" of this part is naturally the document service and application materials service. In fact, I have shared this with you at the beginning of today's article.
How to select training institutions for Zhengzhou art works collection? However, when making a choice, we should also make targeted choices according to our own situation, whether we need different products, and whether we can solve the "problems" we encounter in the application according to our own application. If you want to know more, please come to Zhengzhou Natural Light Art Collection Training Institute for free consultation.
This article belongs to the original article of Natural Light International Art Education Team. Without permission, it cannot be reproduced commercially in any form. If it is found, it must be investigated for legal responsibility.
