Which is the best training institution in Wuhan? How to choose Wuhan art study abroad institutions? From the appearance to the present, art overseas study institutions have gradually become market-oriented and mature. With the continuous expansion of the market, more and more new institutions have begun to appear, and different teaching curriculum products are constantly changing, giving art overseas students more choices and application advantages. So which is better for Wuhan art overseas study institutions? How to choose? Let's talk today.
Collected works of students from overseas institutions of natural light art
Which is the best training institution in Wuhan? How to choose Wuhan art study abroad institutions?
01. Early implicit product experience
In the early experience, the first thing involved was a series of services before consulting. For example, during the research stage, students would contact the organization's official website, media platform, public account and other online content, which were mostly text oriented content output, as well as early communication. The main responsible persons were the organization's marketing department and customer service department.
Strictly speaking, at this stage, students are still in the process of understanding. They are in a semi understanding and semi vague state about the products of major institutions, and have no real face-to-face contact with specific products. It is impossible to objectively measure and judge the authenticity and value of products. At this time, everyone's understanding of the product is mostly based on the service attitude and words of the customer service teacher.
For example, in natural light, teachers in the customer service department will conduct irregular examinations and reviews, and implement 24-hour online customer service to basically ensure that at any time, teachers are responsible for the early docking and communication with students.
Natural light works collection Trainee works collection
02. "Consultation" to understand the product
When the customer service teacher connects with the professional consultant for everyone, communicate with the consultant, and learn about the specific course products through application cases, offers, and teacher descriptions. The consultant teacher can be said to be the first person to lead the students to really understand the internal teaching products of the institution.
Different from traditional sales, consultants are not only responsible for signing up students, but also need to provide students with correct guidance in the early stage with a high degree of professionalism, such as selecting schools and majors. For example, in natural light, the consultant will first understand the application intention of the students themselves and the professional direction they are interested in.
Professionalism is the basic basis of "product", and the ability of consultant teachers will be reflected in the recruitment first. After multiple rounds of screening, professional tutors will also provide professional training to consultants at a fixed time every week, and as consultants themselves, they need to update their knowledge of art study abroad at any time.
Because art and design majors are not like major students studying abroad, they only provide documents, transcripts, PS, CV, letters of recommendation, etc. We also need to submit collection of works. The collection of works submitted by different majors is very different, even for majors within the same department, the collection of works will be very different from time to time.
For example, in 2017, I met a student who applied Fashion Design for Studying Abroad The direction was to prepare DIY before, but when preparing the portfolio, most of the project content was the direction of accessories design and fabric research. Later, when the admissions officer reviewed the portfolio in front of her, she took this portfolio to criticize. When the admissions officer asked her why there was no clothing design in the portfolio, Her reply is that the official website of the university said that "the collection of works is not necessarily limited to the scope of the applied majors", so she wanted to show more "interdisciplinary" content. Although this idea is very good, she deviated from her original intention of application.
This is not an individual case. Therefore, the professionalism of consultants is very important, because the correct interpretation and guidance of professional direction will first help students understand their majors correctly, choose a professional college that is more suitable for them, and clarify their application intentions and general direction goals.
For example, in natural light, most of the consultants have a certain overseas study background, for example, they studied architecture in the United States as undergraduate students; There are masters who have studied fashion photography and have their own small studio while being teachers; There are also counselors who have kept in touch with the tutors of undergraduate colleges and universities for a long time to keep abreast of the latest trends of colleges and universities.
Natural light works collection Trainee works collection
03. Teaching communication and "products"
The early teaching communication, that is, the trial class and portfolio evaluation, can be seen as a "basic product" of an institution, compared with the professional portfolio courses, portfolio evaluation and trial class arranged for each student.
The second is the teaching department, that is, the teachers that students will contact. For different students, different institutions will have different product recommendations or curriculum arrangements. For example, in natural light, teachers will first understand the basic application situation of students, such as the length of preparation, the current professional ability, the target university or country for application, and the students' professional interests. After that, we will provide targeted and customized "teaching services" according to the situation of students. For many students, teaching seems to be the most difficult part to judge its value, although it is a course visible to the naked eye.
Natural Light has always positioned itself as a creative art study abroad institution, because we always believe that the cultivation of a student, the transfer of knowledge, and the acquisition of an offer are not the final result, not for students, nor for us. The offer is just a new start. Your life is not satisfied with the offer. Therefore, the comprehensive quality of students can be upgraded to a level that truly matches with famous schools; At the same time, it can also help students develop a complete concept of art, creative thinking, as well as the experience logic of art creation, and the rules of industry survival. Such teachers can truly reflect the existence of the "product value" of art study institutions.
The practical experience of professional teachers and the accurate understanding of the trend of the whole art study abroad industry, combined with specific teaching framework and system, can form a complete product, so that students can obtain the improvement of comprehensive ability. At this time, the product brings students not only the current offer, but also the foreshadowing of their future development.
For example, the online class of Natural Light will start on Wednesday, and the invited tutor is graduated from Rhode Island School of Design RISD , and Jennifer, the current counselor of admissions officers at RISD. In addition to being an enrollment consultant for RISD, Jennifer is also a planning consultant for Vanke Yabao, Cartier, YSL, SKII, Dior, Versace, Nesppresso, Longchamp and other brands. She has worked with artists such as Takashi Murakami and KAWS.
For students, this type of course is not only about studying abroad in art. Of course, from the current point of view, the first is to prepare for the application of colleges and universities as well as the collection of works; In the long run, it can also provide students with a variety of employment experience and experience, and comprehensively bring knowledge and cognition to the students.
In addition to Jennifer, the professional tutor team of "six major departments" of Natural Light also has rich background experience, among which there are many designers who have developed and studied Samsung intelligent education interaction system; Fashion matching designer of Esquire; Photographer of Berlin Film Festival; Microsoft solid wall design team partners, etc.
Collected works of students from overseas institutions of natural light art
04. Application and others
In addition to specific courses, there are many "products" launched in the form of activities, short-term classes, etc. The contents of these products are mostly recruiting officer workshops, artist short-term classes, designer cooperation experience projects, etc. In fact, compared with the portfolio course, this part may be more implicit "spending items".
For example, Natural Light cooperated with One Show last year. Natural Light not only joined as a cooperative art study abroad institution, but also Chris, a member of the Admissions Officer Alliance, as a speaker. Many students of Natural Light also participated as participants. On the One Show site, we also found that the main visual designer of One Show was Luo Xuechang, a student of Natural Light in 2015.
For another example, Natural Light has also reached a long-term cooperation with MIT Media Lab. As a laboratory that has developed a number of high-end black technologies such as kindle and 3D printer, Media Lab has always been known as "Hogwarts of black technology in real life". However, the high application difficulty that is only open to students at school also makes many students fall short of expectations. Natural Light has reached a long-term cooperation with MIT Media Lab, which provides students with the opportunity to directly participate in the project. As a partner, it works with MIT students and teachers to complete the research and implementation of internal professional projects.
This kind of cooperation project, admission project and competition linkage with special advantages is not only a simple social practice for students, but also a background improvement with high competitive advantages. Secondly, in terms of recruiter resources, more and more art overseas education institutions have begun to pay attention to the importance and necessity of recruiters. For example, many peers who share the same idea with natural light will also occasionally invite school or former recruiters to visit institutions to bring short-term courses, portfolio reviews, workshops and other short-term projects for students.
In 2016, Natural Light invited the admissions officers of overseas colleges and universities to visit the industry for the first time. At that time, Chris, the admissions officer of SVA, was very enthusiastic about the on-site activities, and many students received the work collection guidance and school selection suggestions from the admissions officers at that time. It was also at this time that the natural light recognized the role and significance of the admissions officers, and immediately began to structure and build an alliance of admissions officers. We have invited several admissions officers with many years of experience to join us. As a hard standard for reviewing student portfolios, we hope to use full-time admissions officers, with a high degree of academic professionalism and the authority of application guarantee, as teaching review and application support, to provide students with professional success rate guarantee before applying.
Today, we have 8 admissions officers from Parsons, Pratt, SVA, MICA, SAIC, CalArts and other universities. The upgraded admissions officer alliance provides more application security for students. Before submitting the portfolio, the admissions officer will directly carry out multiple rounds, multiple and multiple forms of professional review according to the college standard, and provide one-on-one guidance for students. Review the content quality of the collection of works according to the standards of colleges and universities, and provide recommendation letters and other services.
For students, this is a guarantee of high quality art study abroad application. You can make the most perfect collection of works and prepare the most comprehensive application before formally submitting the application.
The final documents and materials are mainly completed by the teachers of the application department. Many students think that the content output of the application documents is the least worth spending in the art study institutions. Because compared with a treasure, many studios spend no more than 1000 yuan on document services, and even free document templates can be found on the Internet. But can these document templates really be applied to you? I'm afraid my answer is "not necessarily". Because the document materials of art students abroad may not only be written according to the students' personal conditions, but also involve the professional and creative content when referring to the content of the portfolio.
Each student's personal situation is different, Application document for art study abroad The materials are not grammatically sophisticated, but the sentences can help you win the offer if they are well sorted. They also need to be written and properly optimized according to the real situation of the students themselves. Responsible and highly professional institutions often customize clerical services according to the situation of students. The language and writing ability of the document teacher is only the foundation. It is very important to optimize the application highlights and highlight the application advantages of students according to the students themselves, while ensuring the authenticity.
Like colleagues in the Natural Light Application Department, all teachers will arrange an independent student service system and have their own tracking system for students. Even if the application is only the last step, from the beginning of students' learning in natural light, the application teachers will keep tracking teaching at any time to understand students' situation and the latest professional developments, In order to provide students with more advantageous document "products".
Collected works of students from overseas institutions of natural light art
Which is the best training institution in Wuhan? How to choose Wuhan art study abroad institutions? Above all, I will briefly explain the departments involved in different teaching products. In general, whether they are large and medium-sized institutions, or studios and small institutions currently under development, most of the "products" built based on the teaching philosophy and professional background of overseas art schools are based on evidence, but when you make a choice, You should also make targeted choices according to your own situation, whether you need different products, and whether you can solve the "problems" you encounter in your application according to your own application.
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