Professional tutors/portfolio trainers are the most important link in art overseas study institutions. For the institution itself, high-quality portfolio trainers are the embodiment and guarantee of the professionalism and comprehensive strength of the entire institution. For art overseas students, they are often one of the decisive factors for you to get an offer and to get an offer from top institutions, How to choose an excellent trainer for your portfolio? What kind of conditions should be used as the judgment criteria? Today, the overseas tutor of Natural Light Art will introduce to you.
How to choose a suitable portfolio trainer? What conditions should be taken as the judgment criteria?
Maybe many students think it must be the teacher's personal experience and background, that is to say, if you are a big talent in art/design related industries, but is such a universal standard the standard answer? Are the giants in the art and design industry the guarantee of top universities' offer?
What is a "big bull in the art design industry"?
Rich experience and senior background
Learning experience or professional background, although not necessarily from a famous school, industry leaders often have many years of experience in design or art related industries, and during their employment, their studios and companies are also of a certain level, such as international brands or companies with a certain popularity, such as Apple, CHANEL, Dior, and so on;
Have a certain number of successful projects
There are a few successful projects, and the magnitude is very high. From awards to real projects, as well as some influential ideas and ideas. Whether it is awards, projects, or reports or papers related to publishing ideas, at least they should be available online; Or it can influence the development of the industry through its own efforts;
High quality network resources and own network
A huge network of contacts can not only bring benefits in social interaction, but also can be transformed into resources and opportunities that can bring advantages to oneself in any environment. At least those who meet the above requirements may be recognized as industry leaders by most people.
Collected works of students from overseas institutions of natural light art
Why do you attach so much importance to the tutor's background?
I often communicate with colleagues from different departments, including art tutors, consultants, application teachers and customer service teachers from the Marketing Department. We all find that among the students who come to consult, the most concerned questions about art tutors tend to focus on the teacher's background and ability.
Tutoring of art works for studying abroad The price is not low, ranging from 50000 to 60000 yuan, and more than 200000 yuan. With such high investment, we naturally hope to get better services and higher product quality. The reason why we pay so much attention to whether these tutors are industry leaders is that in most people's eyes, the hidden value of these tutors can be summarized as: "good teacher background=can bring me good application results", "good teacher background=can provide me with quality resources".
At first glance, there is nothing wrong. The teacher has cooperated with xxx brand; Designed for xxx; He was once the co artist of xxx, and his works were exhibited/participated in xxx. Such excellent curriculum vitae ensures the professional ability and quality of teachers, can bring students a highly professional teaching experience, and good application results; Secondly, the tutor has industry resources and personal network at the level of God, which may also bring me unexpected opportunities with competitive advantages, such as taking me to participate in some international projects; Participate in product development and release. Not only can project works be included in the portfolio, but also can obtain unique background improvement. The recommendation and internship opportunities of the brand or famous designers/artists are even more readily available.
Collected works of students from overseas institutions of natural light art
Good background ≠ good teaching ability
Superior teaching ability
The tutor has a good professional background, which really shows that the tutor is a high-quality professional talent. Whether it is rich experience, the real achievements of successful projects, or the resources accumulated over the years, we can not ignore them. Every point also proves that as a designer/artist, he is really capable and has extraordinary ability.
However, even so, it cannot be proved that this artist/designer is a high-quality educational talent. At least, there is no equal between the two. If you want to enter the art collection industry and become a professional tutor, you also need to further study. Having high project output capacity does not necessarily mean that teaching is good; Being a genius in a certain field does not mean that he can handle interpersonal relationships 100%; He may be good at handling the relationship between art/design works and himself, which does not mean that he is also good at handling the relationship between people.
After all, not every artist or designer has language talent, and certainly not all artists have obstacles in communication. For some artists and designers, they are better at using "artistic language" to express their feelings, and can use materials and artistic expressions to visualize ideas in combination with specific themes.
The thinking of artists/designers is unique, sometimes even strange. Most excellent artists/designers are unwilling to restrict their emotions and expressions. Such thinking and emotions can bring infinite possibilities for artistic creation. For artists/designers, creating imagination and concrete works is the more important "language".
Such artists are generally considered to have no excellent empathy ability. Compared with empathy, they are better at expressing their own thoughts and feelings and conveying their own ideas to others. It is difficult to be a tutor. From the perspective of students, we can help children without mature design experience to gain knowledge through "professor guidance".
We have also met teachers who are excellent at doing their own projects, but cannot bring out students. Previously, a colleague from the HR Department interviewed an art tutor candidate with a very strong background. He graduated from Central America with a bachelor's degree and RCA Royal Academy of Arts with a master's degree in visual communication. After graduation, he also had cooperation experience with many famous brands, such as Dior and SKII. HR only glanced at her resume and decided to invite an interview. However, during the interview simulation session, HR It was found that although the teacher was familiar with the application process, she did not have the basic teaching ability. When it came to professional teaching, she repeatedly said, "Let me show you this directly. I don't know how to describe it...". Although the past works and projects presented by this teacher are really wonderful, we can only regrettably refuse her request to join the tutor team of the art department. For such talents, we recommend them to join the team of Natural Light Teaching and Research Center.
Like this teacher, he has now become a member of the teaching and research team of Natural Light. He does not bring students or participate in the teaching process, but will be a key part of the review of student portfolios. When the student portfolios are basically closed and the completion degree reaches 80% and 90%, their portfolios will be evaluated, and suggestions for modification will be given. At the same time, she also participated in the research and development of teaching products, and the project process of docking with European and American universities. Combining her experience and resources, as well as the overall trend of art design in the current world globalization, she gave some suggestions for promoting and improving courses and products.
Personal high-quality resources
The personal resources of tutors are indeed very important. They are "benefits" for both institutions and students. The addition of tutors has helped the organization broaden its resources, thus providing students with more opportunities to receive more abundant platforms. However, any organization will have its own choice when docking with specific resources. What resources can be truly implemented to students; Which may not be suitable for docking students, but suitable for long-term institutional brand cooperation; What is suitable for promotion is different. Among them, the resources received from students will be selected carefully, because these resources may have a "gap".
If the resources and services provided by the tutor for students cannot match with the students, that is, the magnitude of teacher resources is far beyond the current ability of students, this will lead to the reverse situation of resource docking. At the undergraduate stage, all major art colleges pay more attention to students' ideas, artistic expression, and basic abilities, and this gap will be particularly obvious.
Good resource screening and docking will bring incomparable application advantages to students. For example, Mr. Chris, the exclusive recruiter of Natural Light, who has many years of experience as an SVA recruiter, can provide students with a series of more secure recruiter services, including portfolio review, recommendation letters, one-on-one courses and so on, by introducing high-quality overseas recruiter resources to overseas art schools.
College admissions officers are the core staff of colleges and universities who review students after they submit applications and portfolios. They decide which students to enroll. From the perspective of the college admissions officer, reviewing the portfolio again before submitting the application will greatly improve the application success rate of students. Such resources are an absolute advantage for students of any major.
Collected works of students from overseas institutions of natural light art
What is the greatest advantage that a truly excellent portfolio trainer can bring to students?
Conceptually: vision pattern&thinking mode
For any artist/designer, rich experience and high-class successful cases are an accumulation of ability. Every successful case is a personal promotion.
There is a big difference between a real project case and a successful case that can have a real impact. Put a case into practice, as long as you do it, you can basically get results; However, it is not only necessary to achieve the goal, but also to have an impact on the project object. To achieve success, it requires the high-quality comprehensive ability of artists/designers.
For example, in a design scheme for a specific brand, they may need to have a keen brand analysis ability, locate brand needs, and then have a forward-looking vision. In combination with the overall dynamics of the industry, they know how to make brand design based on the context of the industry environment and forward-looking expression of the best ideas.
In terms of thinking, they can be both unconstrained and down-to-earth, and can do free experimental creation. They can also promote the implementation of good ideas with rich practical experience under the constraints of the requirements of rules and regulations. This is also the disadvantage of many "campus mentors".
Ability: practical experience&guided teaching based on the overall industry trend
To bring trend guidance to the whole art design industry, or to make successful cases, the designers should first have a clear understanding of the current situation of the industry, as well as an estimate of the future development of the industry, or even inspiration. In specific cases, designers may need to be good at choosing materials and expressions according to different situations and environments.
Such practical experience is the foundation, based on the trend of the whole industry, so that students can improve their comprehensive ability. What we bring to students is not just about offer or the present Application for art study abroad And the attitude of being responsible for students' future abilities. For example, students have the ability to link up overseas learning with high-quality comprehensive ability before entering the university; And the ability to plan for future development. These are the advantages Daniel Tutor can bring to students.
On the other hand, even if Daniel Tutor can bring these advantages to students, it does not mean that only Daniel Tutor can bring these advantages to students. Many teachers who seem to have "mediocre qualifications" may be more outstanding in teaching, which requires us to mention the communication and empathy skills we mentioned earlier.
Every student is different, not only their colleges and majors, but also their personalities and personal circumstances. Different from the large class teaching mode of the school, the teacher cannot take care of every student and give targeted suggestions; The tutoring institution for the collection of overseas art works is usually one-to-one and many to one. Teachers should not only take care of each student, but also provide targeted teaching and enlightening guidance according to their personal conditions.
For example, in the application season of 2019, Natural Light once met a student M who was interested in programming since childhood and participated in Lego programming competitions for many times and won prizes. But in character, M is more sensitive and quiet, and is not good at communicating and cooperating with students in other majors. In the cooperative workshops, he is always shy of expressing his own ideas, but when communicating with familiar teachers alone and creating his own works, he can always show some amazing ideas.
At the early stage, Natural Light arranged a teacher with a more lively personality for M, but we also found that there was no good communication between M and her teacher, so we quickly replaced her with a thoughtful teacher, who cooperated very well with M, and finally helped her win the Grand Slam of Pratt, SAIC, SVA and CCA.
For another example, in the application season of 2019, Huchi had done interaction design related work for two years before he came to Natural Light, and his way of thinking was relatively fixed. To help him break the stereotyped pattern, Natural Light arranged a teacher with rich design experience and expertise in multiple professional fields.
Although this teacher is a visual communication major who studied abroad, his work after graduation is mainly interactive programming and new media installation art. The diverse design thinking and vision, as well as the decisive teaching style, helped Huchi win the double offers of RCA Digital Direction and Service Design, among which the offer of Digital Direction was obtained within minutes after the interview.
These two cases are not accidental cases, but the choices and decisions made jointly by natural light and students after in-depth understanding of them. For the education industry, the comprehensive and high-quality personal quality and ability that can really help students is indeed a guarantee.
But as a teacher, you should be able to put yourself in the position of being a student, or guide students as a project partner, rather than impose your own ideas on students, combine your own advantages and experience, and bring real help to students with the attitude of equal exchange.
Collected works of students from overseas institutions of natural light art
How to choose a suitable trainer for your portfolio?
The biggest mistake many students or parents have about art tutors is that they pay attention to their personal experience and focus all their attention on their personal background. But the real ability of a tutor is not only judged by his comprehensive creative ability as an independent artist or designer, but also by his teaching ability as a tutor.
Although personal experience is important, the tutor, as a mentor, must have a high degree of recognition in the art design industry. However, excellence in this dimension alone cannot ensure that students can be led well. What is more important is whether the tutor is good at getting along with students and can lead students well.
For example, when you visit the institutions, you can see how many students this tutor has led and how their application results are. Because most of the institutions' tutors of early auditions are "random", because for institutions, it is only a preliminary contact with students, it is difficult to find out the students' character and situation at one time, so they need to "try" each other.
Like in natural light, everyone Portfolio training Tutors can only enter the job after their personal background and teaching verification, as well as various ability examinations. Each tutor with teaching qualification may be randomly assigned to work collection evaluation and audition class when meeting students for the first time. For the students who come to interview, you may face the head of the "six major departments" or the core tutor of the department.
When selecting institutions and instructors, we should not only pay attention to their own artistic design attainments, but also their teaching ability and achievements; Listen to more auditions, communicate more with teachers, check teachers' past successful application cases, and if conditions permit, chat with students who have studied before or are studying in institutions. Combine individuals and institutions to select the most suitable teacher.
Natural light shares more topics for you:
Which is better to study art abroad? Which is a good art study institution? The best art study institution in China
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