MA Art Business of Sotheby's College of Arts may be defined as art business, but its existence also guides the development of the art world. The global art market exists in a circulation system, in which commercial transactions are the lifeblood of the system.
Before we begin, let's briefly explain that Sotheby's College of Art is affiliated to Cambridge Information Group and is an affiliated college of Manchester University. There are campuses in the United States and the United Kingdom, and advanced research courses in China and parts of Asia. A total of 5 courses with degree qualifications are open, including:
MA Art Business（London/New York）
MA Contemporary Art（London/New York）
MA Fine and Decorative Art and Design（London/New York）
MA Modern and Contemporary Asian Art（London）
MA Art Logistics（London）
Among them, Art Business is our leading role today
MA Art Business/New York
First of all, in the professional interpretation part, the key point I see is actually this understanding of the art business market, which I think can be used to help people understand the art management related fields——
The global art market is the circulatory system of the art world. Business transactions are the lifeblood of the system,moving art from the studio to the gallery,the auction room,the collector’s home,and the museum.Along the way,artists,dealers,art advisors,curators,art handlers,insurers, and auction house experts engage in a complicated dance to build and sustain the value of the work and the careers and interests of all parties.
What this passage says is that, The global art market exists in a circulation system, in which commercial transactions are the lifeblood of the system It has transferred artworks from studios to galleries, auction houses, collectors, museums, art galleries and other places. In this process, artists, dealers, collectors, art consultants, curators, art brokers, museum staff, and even consultants and experts from insurance companies and auction houses are all involved in this system. The industry roles they play restrict each other and remain in a function and business chain with the value of works of art as the main direction.
This actually explains many students' questions about art management, especially their understanding of future employment, because every function or link involved in this is the right one for art management.
Compared with other art colleges, the outstanding point is that when Sotheby's put forward such a theory, it It can help students directly enjoy these resources during their study based on their own mature business operation system and combined with their own resource platform and advantages.
Sotheby's College of Arts Master of Business Arts Course Concept
In the part of curriculum framework, Sotheby's concept also confirms this point——
Sotheby's courses include Fine Arts, Art Valuation, Sales, Marketing Strategy, Marketing, Finance and other courses . Create a A strategic decision-making framework consistent with contemporary economic principles So as to master the core competitiveness from finance to marketing in the art business field. In addition to learning from professional tutors, scholars and experts in the industry, students have the opportunity to interact with and learn directly from professionals in New York and the international art and culture community.
In terms of specific courses, the first semester will focus on major courses, including Navigating the Art World Although the proportion of credits is not high, it is the most important and special course. Just looking at the name, it seems difficult to understand what this course is about. Sotheby's explanation is that in this course, all students will gather together, mainly focusing on the lecture and discussions. The central point of discussion is mainly around "The relationship between art and commerce in today's economic system" open.
The curriculum of Master of Business Arts is as follows:
What will Art Business major learn
Among them, students are exposed to two courses related to art law, one is Art Law: The Legal Life Cycle of Art From the Studio to the Market This course mainly introduces students to specific legal or moral issues in the art market.
This includes the relationship between artists and galleries; The right to dispose, guarantee, license and auction of private artworks; The theft and forgery of artworks. This course will also cover the exclusive art, spiritual rights, Internet issues, privacy, publicity and other legal issues in copyright. In addition to explanation, the teaching mode also includes classroom discussion, debate, simulated contract negotiation, etc., so as to help students better understand and operate legal concepts and principles.
Another course related to law is called Art Law: Ethics&Policy in the Art Profession The course focuses on those works of art that affect the international art world, and on their business ethics and policy issues.
Topics include the First Amendment and controversial art; Artwork trademark; Art restoration (including works of art in the Nazi era); Cultural property; Acquisition and evacuation of museums; Taxation and logistics of artworks; Luxury trade, trust and real estate related issues; Spiritual rights of works of art; And the artist's right of resale. In addition, comparative law and international law related to artworks will also appear in the course content.
In particular, in the first and second semesters, students have the opportunity to participate Two face-to-face or virtual online actual inspections. These places include auction houses, art museums, museums, art institutions, etc. around the world. In the second semester, Art study abroad Students need to start their internship and choose a specific career option.
This is also specified in the syllabus——
Filed Study In part, students will first participate in the online immersive art world experiment, and work with the teaching team composed of faculty, artists, and local experts to enhance the classroom learning experience. Every year, Sotheby's will choose a new destination for students to help students gain experience in art trading and international collection through practice in the United States and countries or regions outside the United States, so as to accumulate a global professional resource network that is particularly needed in future career development.
This course is a combination of online virtual teaching and offline practical experience. In the past few years, Sotheby's has taken students to Miami, Venice, Turin, Maastricht, Marfa, Mexico City, Havana, Beijing, Shanghai, Abu Dhabi, Sharjah, Paris, London and Milan for field study.
It should be noted that there is a slight difference in curriculum arrangement between spring enrollment and autumn enrollment. Taking the autumn enrollment in 2020 as an example, students who choose to enroll in autumn can choose to submit their graduation works in the summer of the next year, so that they can complete their professional studies within one year. In addition, students who enroll in autumn can also choose to exchange for one year in London Campus or New York Campus to study contemporary art practice or major in decorative art and design.
Students who will enter in the spring of 2021 must complete their professional projects in the spring of 2022.
New York Campus Art Business Major Application Conditions
Finally, we are concerned about the application issue. The application of New York Campus is rolling basis Rolling application system. Students should meet the requirements of IELTS 7.0 or TOEFL 100 in English language when their abilities meet the application standards.
Other materials include:
Academic transcripts/transcripts;
2 letters of recommendation;
Personal statement of no more than 1000 words;
Writing Sample of no less than 1000 words in art history or art related professional fields;
English scores (IELTS 7.0; or TOEFL 100). At present, due to the epidemic situation, Sotheby's also accepts language scores equivalent to PTE and Cambridge language tests;
US $100 application fee (non refundable);
Students can choose to submit GRE scores, which is not mandatory.
The final professional tuition fees are as follows:
MA Art Business/London
Although Sotheby's also has an Art business major on its London campus, it is a little different from its New York campus. First of all, in terms of professional interpretation, the New York Campus proposed a two-way interpretation of Art and Business in the contemporary art market environment. The London campus proposed——
It provides students with an academic but highly practical understanding of those areas considered most important by art world professionals and employers:finance and management; law and ethics; and global art market dynamics.
This major provides students with the most important understanding dimension in the art business field, Both academic and highly practical ——Including finance and management, law and ethics, as well as the dynamic development of the global art market.
Compared with New York, Art Business in London Campus is more inclined to in-depth analysis of the market. What it explores and learns is The overall research behind art business . From the circle of contemporary art market, go behind the scenes to find some information behind it. Make students capable Put the artwork in an aesthetic and commercial environment to explore its historical significance, value, and its position in some specific moral or legal aspects.
Sotheby's London Art business professional course
In terms of curriculum, the curriculum structure is the same as that of the New York campus, but there is still emphasis. For example, the same is Navigating the Art World, and the same is mainly about features and discussions. The London Campus proposes that these courses are designed to enable students to better understand What are the important organizations, networks and relationships that constitute the international art world In this course, students will learn all aspects of art trading, the legal and moral framework that affects the operation of the whole system, as well as the display, interpretation and different adjustment methods of art.
Although we mentioned earlier that New York Campus also has relevant art law and art ethics related courses, they are set up under the system of an art market and explained as a separate link that constitutes the art business market. The courses in London Campus are more direct and focus on this part.
Secondly, the London Campus has also specially set up additional courses for Navigating the Art World—— International Art World：Markets，Laws and Ethics This course is not available on the New York campus. As an "additional course", this class emphasizes students' understanding of the domestic and foreign art business framework.
This course mainly helps students analyze The relevance and difference between the current existing art market and the new commercial art market It guides students to study the internal structure and market functions of private art institutions in depth, and further evaluate the impact and value of these art institutions on the art market. Moreover, as the title of this course indicates, it also emphasizes the moral and legal issues related to the art industry, as well as the relationship between these issues and the international art market.
In another special course Art Business：Management and Finance The learning focus is divided into two lines. One line focuses on management problem , especially in marketing, strategy, marketing and accounting management. In this part, the college will train students to have the ability to analyze, evaluate, and formulate operational strategies or management plans. The other line is in the art industry financial service Focus on cultivating students' investment awareness, so that students can clearly find investment or financial profit opportunities in the art market.
The curriculum is different, so is the curriculum schedule. In particular, students must complete a Thesis with 60 credits During this period, the school will no longer arrange some specific courses for students, that is There will be no formal teaching link Students will study and complete their own papers under the guidance of professional instructors.
Sotheby's London Art business application requirements
As for the final application requirements, the same as the New York campus, it is also rolling system, and the application fee is £ 50. Secondly, the tuition is much lower than that of the New York campus. The equivalent value of New York Campus is about 44w, including 2.4w exchange fee for study tours; The London campus is about 29w, and there is no travel exchange fee.
Today, Yu Bochen introduced the legendary immortal school Sotheby's Art College. As an art college different from what we used to know, Sotheby's advantage over other art colleges is that, first of all, it is the first one with a unique Art Business specialty; Secondly, it gives the environmental conditions for students to enter the school, so this is the biggest advantage for students with very clear plans in the future.
One thing you should pay special attention to is that most of Sotheby's majors are mainly suitable for undergraduates who are art history majors. If your undergraduate is not art history majors, you need to take an advanced course first, complete the advanced course, and incorporate art history knowledge into the Writing Sample attached to your application.
Through today's comparison, it is not difficult to find that the curriculum of Sotheby's New York Campus and London Campus, although not different, have their own priorities. Therefore, students who want to make more specific choices for future discoveries also need to do further research~
last!
Today's "Advanced" Benefit TIME!
Sotheby’s Institute of Art
Introduction to all professional application in master's stage
MA Art Business（London/New York）
MA Contemporary Art（London/New York）
MA Fine and Decorative Art and Design
（London/New York）
MA Modern and Contemporary Asian Art（London）
MA Art Logistics（London）
Sotheby's College of Arts has 2 campuses in the world, a total of 8 majors, 68 pages of dry goods, from Sotheby's College of Arts The strongest college and professional interpretation, and you win the most "expensive" art major!
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