The Royal Academy of Art has always been a pioneer of art and design schools. It not only ranks first in the QS rankings all the year round, but also has set up a series of ace majors aimed at cultivating the best designers in the future. It is a dream school that is "unique" to many aspiring young people around the world. Does Huangyi have interactive design? Huangyi didn't set up the most popular interaction design among the emerging majors. The RCA Royal Academy of Art, which has always been in the forefront of the times, certainly knows that in this information age, interaction design has a very broad development prospect. Therefore, Huangyi Interactive Design has subdivided the professional field and expanded continuously, opening six different professional directions, which are: digital direction design Information experience design, global innovative design, innovative engineering design, intelligent mobile design, service design.
Six professional directions in Huangyi interactive design field:
Digital Direction MA
Digital direction design
Information Experience Design MA
Information experience design
Global Innovation Design MA/MSc
Global innovative design
Innovation Design Engineering MA/MSc
Innovative engineering design
Intelligent Mobility MA
Intelligent mobile design
Service Design MA
Service design
Next, we will analyze these six majors in detail, learn the specific innovation concept and future planning of Huangyi from their major settings and enrollment requirements, and gain effective countermeasures for future applications!
Digital Direction Design
Digital Direction/digital direction design in Huangyi interactive design field, as its name implies, solves new problems in contemporary digital communication and creative economy. Royal College of Art It focuses on cultivating students' professional skills from four aspects: production/production, direction/guidance, content development/content development and digital media design/digital media design.
From the perspective of curriculum, it also covers almost all professional skills required for interaction design, including programming, script drawing, dynamic video editing, VR and AR skills, AI conceptual design, multi-dimensional interaction design, etc.
The whole course lasts 15 months and is divided into 4 semesters, with a total of 240 credits. In the first two semesters, there were a large number of cross professional and even cross school elective courses created by Huangyi, and the professional skills courses related to the courses were conducted alternately.
In addition, in the second semester, students also need to participate in seminars in all disciplines of the school, including critical thinking training and humanistic history research.
The third semester is mainly for independent projects within students' majors. The school will also provide opportunities for cooperation with creative enterprises and cultural organizations. In the fourth semester, students are completely focused on the final independent project research.
In addition, in the last two semesters, students can participate in internships or work part-time, and can extend the fourth semester, dividing the course into two semesters to complete.
The plan of the whole course is to encourage the cultivation of students' interdisciplinary thinking, ability and practice. Huangyi also provides each student with an independent working area of the studio. In addition to the technical support of professional teachers, it is also equipped with the world's most advanced computer studio and various equipment for printing, 3D printing and digital image production.
Application requirements:
1. Bachelor degree in relevant major is required. (As an interdisciplinary major, Huangyi also encourages students with film, communication design, graphic design, illustration, HCI, digital production and other professional backgrounds to apply.).
2. The portfolio needs to be composed of pictures, videos or writing examples.
The project works need to show: the applicant's interdisciplinary ability, imagination and innovative thinking; Professional skills; Research on relevant fields; And learning potential in this field.
3. Language: IELTS 6.5 or above, 5.5 (above 6.0 can participate in Huangyi Language Class)
*In addition to the above requirements, all disciplines need to submit:
a. A written statement of about 300 words;
b. No more than two minutes of video recording creation process.
Information Experience Design
Huangyi Interactive Design Direction Information Experience Design (IED), as one of the most popular majors of Huangyi Studying in Interaction Design The definition of is also broader. The course advocates to train students to use any comprehensive design means to convey information, and mobilize all senses and interaction methods, including sound and moving images, to design devices or experience tools.
Huangyi believes that in this era of rapid development of science and technology, the existing training methods and technical means limit the development of practitioners. We should adopt digital and philosophical thinking methods, and comprehensively use a wide range of media, materials and equipment to conduct design research for future development.
As stated by IED, their curriculum design and training direction also exceed the existing fields and visual concepts, aiming to achieve the transformation of designers' personal and social forms. The whole course lasts for two years and is divided into three specific directions at the beginning of application: Moving Image Design/Mobile Image Design, Sound Design/Sound Design, and Experimental Design/Experimental Design.
Mobile image design: It is not only about the technology of film or television. It advocates helping students get rid of commercial restrictions, releasing the most creative ideas, re imagining the content of future image forms and dynamic images, and implementing it in a critical way from communication design practice.
Student works of mobile image design
Experimental design: interdisciplinary practice covering art, design, science, philosophy and other comprehensive fields. It is hoped that students can master critical thinking to break through the limits of ideas and space, and then stimulate new practice fields.
Works of students majoring in experimental design
Sound design: as a new design field, students need to get rid of the single visual design mode in the past, and change our experience and environment through listening, generation and recording, so as to explore the potential of sound art in life and culture.
Works of students majoring in sound design
The specific curriculum will also vary according to three different training directions. On the whole, in the first year, students were mainly provided with training on relevant theories and skills, and promoted their ability to learn relevant skills through short-term practical projects and seminars;
In the second year, students will supplement the knowledge framework through Huang Yi's Critical and Historical Studies (CHS) to establish a coherent relationship between theory and practice.
In addition, each student in these two academic years will have his or her own personal tutor. Each semester, he or she will organize in-depth personal tutoring for specific projects with the tutor, and complete the designated projects in this way.
Application requirements:
1. Bachelor degree in relevant major is required. (Applicants can come from different professional fields, including technology, humanities, science and other professional backgrounds).
2. The portfolio needs to be composed of pictures, videos or writing examples.
The project works need to show: the applicant's interdisciplinary ability, imagination and innovative thinking; Professional skills; Research on relevant fields; And learning potential in this field.
3. Language: IELTS 6.5 or above, 5.5 (above 6.0 can participate in Huangyi Language Class)
*In addition to the above requirements, all disciplines need to submit:
a. A written statement of about 300 words;
b. No more than two minutes of video recording creation process.
Global Innovation Design
Huangyi Global Innovative Design (GID), a major in the field of interactive design, has two reasons for its Global title. First, it advocates providing students with an international learning atmosphere and a complex cultural background, cultivating students to become leaders and innovators in the field of design, and bringing about positive social, environmental, economic and cultural changes.
Another reason is that the curriculum plan of this major spreads all over the world, except that students can obtain the double degree certification of Huangyi and Imperial University of Technology after graduation. During the academic year, students can also study in top universities in other countries around the world, including Pratt in New York, Keio University in Tokyo, Tsinghua University in Beijing and Nanyang Technological University (NTU) in Singapore.
The course lasts for two years and is divided into six semesters. In the first two semesters, students mainly study applied engineering design and other theories and methodologies at Imperial College of Technology, during which they will also participate in short-term project practice courses at Huangyi;
The third and fourth semesters are mainly for exchange study in international colleges and universities. Huangyi offers students different choices. In the first summer vacation, they can choose Keio University in Tokyo or Tsinghua University in Beijing; In the autumn of the next year, students can choose Pratt in New York or Nanyang Technological University in Singapore for a semester of study.
In the last two semesters, students will return to London to participate in the practical project jointly carried out by Huangyi and Imperial College, and improve their professional development and future planning during their study.
Application requirements:
1. A degree of 2:1 level or higher is required. (The professional background is not limited, but the applicant is expected to have work experience related to innovative design).
2. The portfolio needs to be composed of pictures, videos or writing examples.
Demonstrate current professional knowledge, outstanding achievements in learning field or business activities; Interested in or capable of innovation, design, technology and industry; Complete design project; Samples highlighting personal characteristics.
3. Language: IELTS 6.5 or above, 5.5 (above 6.0 can participate in Huangyi Language Class)
4. Interview requirements:
In addition to the question and answer session, students also need to participate in about an hour of creative exercise of independent proposition.
*In addition to the above requirements, all disciplines need to submit:
a. A written statement of about 300 words;
b. No more than two minutes of video recording creation process.
Innovation Design Engineering
Innovation Design Engineering (IDE), an old popular specialty of Huangyi, has cooperated with Imperial College of Technology for 38 years. It is a leading interdisciplinary course focusing on cultivating students to combine disruptive design thinking with emerging technologies through critical observation, Help senior engineering projects and enterprise activities to carry out influential innovative design.
The curriculum of IDE involves many subjects. In the curriculum, students are trained to focus on specific aspects of innovation, design and engineering, including design skills, products, services, research activities in system and software development, and exploration of users and broader social issues.
Because the subject content is extensive, although it is also two years long, the course content is numerous, and the credit is nearly 100 points higher than the similar GID. The whole first academic year is divided into two stages:
1. Disruptive market innovation (DMI) is the core area of IDE, whose core is to provide innovative products to the market;
2. Experimental design (EXP) is used for design innovation at the basic level, which can include the exploration of new technologies, new product categories or new environments.
In the first academic year, students will learn and develop skills through unit based courses. Each unit has different duration, teachers and contents. Students will learn to practice the application of core skills in different design environments.
The courses in the second academic year also include two directions:
1. Group projects, creative activities based on team and project system;
2. Independent project and individual centered creative practice.
Students will choose their own project themes, which can be carried out in groups or in cooperation with their tutors. The final success of the project will be evaluated at the end of the semester and will serve as the basis for students to obtain degrees.
Application requirements:
1. A degree of 2:1 level or higher is required. (There is no restriction on professional background, but since this major needs diversified professional knowledge, culture and experience, applicants from other different fields such as business, social science and art are highly encouraged.).
2. Collection requirements: complete project achievements; Individual sketchbooks or working sketches; Works and projects completed independently; Evidence of the ability to produce 3D finished products; And creative work in any other field.
3. Language: IELTS 6.5 or above, 5.5
4. Interview requirements: In addition to the question and answer session, students also need to participate in about an hour of creative exercise of independent proposition.
*In addition to the above requirements, all disciplines need to submit:
a. A written statement of about 300 words;
b. No more than two minutes of video recording creation process.
Intelligent Mobility Intelligent mobile design
The biggest difference between the direction of Huangyi's interactive design field Intelligent Mobility and the traditional transportation design is that it has added the concept of interaction, taking the designer's ideology as the leading factor, and adding more comprehensive design factors, such as car aesthetics, sustainable development, multi-dimensional interactive forms, historical and cultural concepts and other conceptual themes.
The purpose of this course offered by Huangyi is also to find a breakthrough in the design of traditional cars and vehicles, and to cultivate future leaders who can bring a new way of thinking to this rapidly changing industry and field.
The whole course lasts 15 months and is divided into four semesters. In the first two semesters, the school will use a large number of theoretical courses to help students update the "theory base", that is, to tell us what kind of innovative thinking and theoretical basis we need in the new field of traffic design.
The third semester is the most distinctive course project of this major. All students of this major will carry out a long-term team project. Everyone will have a specific division of labor, develop a new project from scratch in the form of challenging the conventional, and complete the entire project prototype through concept, technology and design improvement.
In the last semester, students will lead their own independent research projects, make full research on possible problems and obtain critical project results through practice.
Throughout the learning process, Huangyi has also won many internships and scholarships for students. Recently, its partners include Audi, Bentley, Chevrolet and other well-known car companies.
Application requirements:
1. You need to have a bachelor's degree in a related major or the last year of your bachelor's degree. (Professional background is not limited, and work experience is not required).
2. The portfolio needs to be composed of pictures, videos or writing examples.
The project works need to show: the applicant's interdisciplinary ability, imagination and innovative thinking; Professional skills; Research on relevant fields; And learning potential in this field.
3. Language: IELTS 6.5 or above, 5.5 (above 6.0 can participate in Huangyi Language Class)
*In addition to the above requirements, all disciplines need to submit:
a. A written statement of about 300 words;
b. No more than two minutes of video recording creation process.
Service Design
Huangyi is a pioneer in setting up the service design specialty. As one of the most popular design specialties, the purpose of service design is to optimize the service and experience in the way of design practice. Contemporary designers need to face complex social problems. In order to provide better public services and meet people-oriented product needs, the curriculum plan of service design is designed to provide effective solutions for future designers.
Similarly, this course is also a cooperation project between Huangyi and Imperial College of Technology. With the help of technical guidance provided by Imperial College MBA and Computer Department, a series of interdisciplinary cooperation between students of different majors has been carried out.
The curriculum planning of service design is divided into three themes: first, to create a new service model for consumers. The focus of the curriculum is to use technology to meet the basic needs of communication, payment, interaction, etc. in complex service industries (such as retail, banking, hotels, etc.).
The second refers to the development of public services and policy innovation on the themes of transportation, health and education.
The third is conceptual design. Students can use critical thinking to predict what kind of services and user experience human development needs under the impetus of technology, environment and crisis.
The whole curriculum plan is two-year, divided into six modules. In each module, students will complete their projects with many partners in industries and professional fields to develop innovative solutions to redesign the world around us.
Application requirements:
1. It is better to have art design related learning background. (Or students or staff from professional fields such as product, communication, digital and user experience design, computer, etc.).
2. The portfolio needs to be composed of pictures, videos or writing examples.
The project works need to show: the applicant's interdisciplinary ability, imagination and innovative thinking; Professional skills; Research on relevant fields; And learning potential in this field.
3. Language: IELTS 6.5 or above, 5.5 (above 6.0 can participate in Huangyi Language Class)
*In addition to the above requirements, all disciplines need to submit:
a. A written statement of about 300 words;
b. No more than two minutes of video recording creation process.
Today, Natural Light shared with you six majors in the field of interactive design of Huangyi. We can also see that as the most cutting-edge art school in the world, Huangyi's goal has never been step-by-step. From transportation, services, products, and engineering, they want to solve the future problems facing today's society. For students who want to apply for Huangyi, what we need to do is to use more divergent thinking dimensions, broader creativity, and deeper interdisciplinary awareness to deal with future adjustments. Therefore, although the application requirements of Huangyi have changed again and again this year, we are not even sure whether there will be other changes in the future, but even if the application situation this year is so hot, we hope you must keep your mind.
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