Advertising Design
Advertising design is a new profession formed with the development of advertising industry based on the application of computer graphic design technology. The main feature of this major is a design activity or process of graphic art creativity for image, text, color, layout, graphics and other advertising elements, combined with the use characteristics of advertising media, to realize the purpose and intention of advertising through relevant design software on the computer. The so-called advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements of advertising: theme, creativity, language, image and foil. The ultimate goal of advertising design is to attract eyeballs through advertising.
Interior design
National Interior Design (CIDA) certification course, four years. By focusing on the research of design process and design communication, combining art, social science and humanistic environment, students' creative design ability for interior space is cultivated. Study the use nature, environment and corresponding standards of buildings, use material technology means and architectural design principles to create an indoor environment with reasonable functions, comfort and beauty, and meet people's material and spiritual life needs.
film
In the fast-growing entertainment industry, emerging film producers must be bold, creative and dedicated. To sum up, they must be visual communicators. All courses of the Film Department of the Arts Center enable students to master the skills of film production, so that they can tell everything better. Located in Disney, Warner Bros., NBC, ABC, Paramount and Burbank Media District, our students have rare and rich resources: excellent film producers as teachers. In addition, students can directly shoot high-quality wide screen films of 16mm and 35mm, and can use the latest digital post production tools. This department adopts small class teaching, so that teachers and students can better communicate and exchange. Each semester, several chief guest lecturers from film studios and top film producers will be invited to give lectures. There is also an independent editing room, stereo surround recording equipment, mixing room, and a multi machine room with 24-hour rooms. In addition, there is a 5000 square foot painting screen and a green background stage. Whether graduates will work in film studios and radio stations, or as independent filmmakers, or in emerging media, this course will enable students to fully understand the knowledge of film production, master the skills of film production, and help students build confidence in success.
Graphic Artist Designer
Here, students majoring in graphic design inject life and meaning into words and images. The project focuses on the principles of design, aesthetics and technology, and trains students to focus on graphic design in one area, or continue to explore other areas of communication design. Through this way of education, students can win outstanding results in the top national competitions. Traditional handicrafts, such as hand engraving and drawing, and complex graphic software are tools of contemporary graphic designers. While trying to use various media, including product packaging, books, magazine layout, interactive communication, 3D graphics, virtual environment and brand experience, the challenge for students is to propose design solutions. Through interdisciplinary workshops, students are able to apply their skills in business and non-profit fields and collaborate with students from other majors. The education of graphic design specialty is supplemented by courses such as design history, popular culture, dynamic image and design research. By creating innovative, coherent, artistic and attractive solutions, this major helps students prepare for the future, whether they join other companies or start their own studios.
dynamic design
Dynamic design generally refers to the artistic design of graphic images such as film and television special effects, column packaging, animation CG, video advertising, UI animation, etc. Based on certain static basic visual elements, it is redesigned into a graphic result that will move and change at a specific time through animation software.
Computer Animation
It provides students with a unique learning and teaching environment. In the era of rapid changes in culture and technology, students can expand and become familiar with dynamic change fields. Through innovation, practical research, understanding of different environments, traditions and history, workshops, lectures, and coaching, students continue to learn new knowledge. The animation major of the school focuses on training directors, artists and film producers related to the industry. Ringling College of Art and Design Animation Design It attaches great importance to visual refinement, innovation, multidisciplinary art and design, including skills and expertise that need to be developed. The success of graduates of this discipline in senior creative roles shows that the implementation methods of directors and producers are very effective.
Game Art
Reglin College of Arts and Design awarded the students majoring in game design a Bachelor of Arts degree. The students of this major not only design, produce and analyze the visual effects components of games, but also can get valuable guidance from experienced teachers who bring their industry experience into the classroom. In addition, they also gained real experience outside the classroom, because every student of Reglin College of Art and Design guarantees that they will have the opportunity to produce a real project in a company or studio in the game industry during their degree acquisition process.
Since 2007, the game art major of Reglin College has maintained a highly cooperative teaching environment, integrating the future film and television art with the most advanced technology today. This major focuses on training the visual artists needed in the computer game industry and other fields of real-time visualization applications. Teach students how to use visual images, environmental storytelling, and natural narration to create a coherent, visual effect mature world to make games fun. By focusing on learning modeling, mapping, lighting and other aspects required in the game, students are accumulating experience and learning how to place people in the world, so that they are no longer ordinary observers, but real participants. Each student's graduation thesis project is a short video game rendered in the illusory engine 4, which will show modeling, lighting, mapping, and level design techniques. Each space can be fully navigated, allowing access for real-time exploration.
Most graduates majoring in game art started their careers in popular global companies: EA, Blur Studios, Blizzard, Epic Games, Bioware, WB Turbine, Bungie, Microsoft, Naughty Dog, Riot Games, Moonbot Studios, Sony, Harmonix, 2K, Arena Net, CertainAffinity, Crystal Dynamics, Hasbro, Activision, and Intel. Every spring, when these well-known companies come to the department for recruitment, students have the opportunity to show their technology to these world leading companies in person, so many people get jobs before graduation.
pure art
In today's era, the original intention and meaning of art change a lot; With the globalization of visual culture, values often conflict. Science and technology are constantly developing, and the speed of change is accelerating. The birth of new art forms has blurred the boundaries of art, media, design, film and entertainment. Meaningful art education not only provides an introduction to the past prosperity, but also provides students with profound insights so that they can understand the emerging values. At the same time, education should also foster the spirit of innovation and self reflection. In the art school, the teacher team conveys values to students. The teachers here have unique views and can stimulate students' enthusiasm. Because this is the most important and creative design college in the United States, students have the opportunity to communicate with outstanding designers, access to advanced industrial stores, cutting-edge computer laboratories, huge libraries, and various seminars. The college emphasizes innovation. Through the attempt of various styles - painting, photography, sculpture and film practice, students can make great progress in innovation and technology.
Illustration
Illustration is the art form of the 21st century, which connects fashion and animated films, retail and computer games, politics, editing and street art, books and children's toys. The unique ability of illustration lies in the social, political and cultural concepts that make it an ideal solution, providing solutions for advertising, publishing, animation functions, licensing, retail and editing projects. To succeed in any field, an illustrator must not only master painting skills, but also develop ideas and understand the impact of illustration on contemporary culture. The illustration major is famous for its excellent teaching level, including drawing, painting, perspective, color theory and concepts, supplemented by art history, popular culture, ideological education and other courses. Through the training of basic courses, students can choose the most suitable field to develop in a specific field.
Photography
The photography major of Reglin College of Art and Design cultivates senior professionals who have extensive knowledge of science, culture and art theory, and are capable of film, television, advertising, and photo photography. They can engage in photography art creation, teaching, and research in film factories, television production departments, advertising departments, and audio-visual publishing departments.
Main courses: Art Foundation, Art Appreciation, Lighting Technology, Photography Technology and Skills, Photography Composition, Stunt Photography, Nonlinear Editing, Photography Modeling, Advertising Photography, etc.