Huangyi RCA, as a well deserved "No. 1 school in the universe" in the art and design industry, has always been the role of art education vane. In recent years, with the development of the times, in order to coordinate with the deepening knowledge system, various disciplines are also constantly integrating. The most violent trend in the academic world comes from "interdisciplinary". Huangyi attaches great importance to creative thinking and critical awareness in teaching, constantly carries out interdisciplinary practice projects, and deepens interdisciplinary cooperation with major universities The most obvious "interdisciplinary" feature is also reflected in the specialty setting. For RCA Huangyi GID, IDE, IED Digital Direction Are you confused about the difference of studying abroad? Let's talk today.
Global Innovation Design(GID)
Innovation Design Engineering(IDE)
Digital Direction
Information Experience Design(IED)
The contents of RCA Huangyi GID, IDE, IED and Digital Direction in the UK have gone beyond the "circle" to some very "strong" fields, such as quantum physics, biology, marketing, computer engineering and Java programming. What kind of students are these majors suitable for?
The most puzzling thing is that these two majors, Global Innovation Design (GID)/Global Innovation Design, Innovation Design Engineering (IDE)/Innovative Design Engineering, belong to Huangyi Design School, and the related series of courses are created by Huangyi and Imperial College of Technology to foster future creative leaders, All graduates will also receive double master's degrees from these two universities, which is one of the most influential majors of Huangyi.
Digital Direction/Digital Direction and Information Experience Design (IED)/Information Experience Design belong to the School of Communication. From the name of the major, we can see that they are two disciplines dedicated to emerging issues related to communication and creative economy. With "digitalization" and "experience" as the core, they build a connection platform for art, design, science, technology, etc, So that they can help each other.
So, these majors seem to be "cold", but in fact, they are very valuable for art study abroad! But according to the past application experience of Natural Light, although these majors are similar to RCA Royal College of Art As for other majors, you can apply at the same time, but the requirements for the portfolio are different, especially interdisciplinary!
What are the differences among RCA Huangyi GID, IDE, IED, and Digital Direction in studying abroad?
Global Innovation Design(GID)
There are two reasons why GID has the title of Global. The first is that it aims to bring positive social, environmental, economic and cultural changes to complex problems around the world. Another reason is that the curriculum plan of this major spreads all over the world. They provide students with two routes. In addition to RCA and IC, students can also go to top universities in other countries, including Pratt in New York, Keio University in Tokyo, Tsinghua University in Beijing and Nanyang Technological University (NTU) in Singapore.
Corresponding to the route, the direction of cultivation is also different. GID is a major that attaches great importance to cross discipline and cross culture. They welcome students from all over the world, all regions and countries, and students from multidisciplinary, environmental and cultural backgrounds. They can inject fresh and creative content into the research of this project. These famous schools will also integrate the advantages of teachers with the interests of students as the focus of training.
GID is a two-year course with 360 credits in total. The course structure is divided into three dimensions: Intellectual Engagement/Thinking, Technical Skills/Skills, Professionalism/Professionalism, to cultivate students' ability to create high-level works integrating ideas, creativity and technology.
GID also has high requirements for applicants corresponding to this training mode of compound innovative design talents:
Basic part:
The applicant is expected to have work experience and have made outstanding contributions in the industry;
The score of IELTS is 7, and each small score is not less than 6.5
Collection requirements:
1. Demonstrate current professional knowledge, outstanding achievements in learning field or business activities;
2. Interested in or capable of innovation, design, technology and industry;
3. Complete design project;
4. Samples highlighting personal characteristics.
Interview requirements:
It is hoped that applicants can demonstrate their unique creativity, imagination, and be able to clearly express their intention to work as well as the skills and expertise suitable for the profession. In addition to interviews, applicants need to participate in an hour long creative exercise.
Innovation Design Engineering(IDE)
Innovation Design Engineering (IDE) Innovative design engineering and GID are not only similar in name, but also in course content. Even the course leader is the same. But GID is a new subject opened in recent years, aiming at cultivating students to solve various cultural problems in the context of globalization;
And IDE innovative design engineering is one of the most famous majors of Huangyi. It has cooperated with Imperial College of Technology for 38 years. It is a leading interdisciplinary course, focusing on cultivating students to combine critical observation, subversive design thinking and emerging technology to help senior engineering projects and enterprise activities carry out influential innovation.
Collected works of students whose natural light was admitted by Huangyi
In addition, many students will misunderstand that IDE is interactive design, industrial design, product design, etc., but in fact, IDE is a very typical interdisciplinary major, which involves many disciplines. In the curriculum, students are trained to focus on specific aspects of innovation, design and engineering, including design skills, products, services, research activities in system and software development, and exploration of users and broader social issues.
IDE is also a two-year discipline, with a total of 420 credits. The first academic year also has two training directions:
1. Disruptive market innovation (DMI) is the core area of IDE, whose core is to provide innovative products to the market
2. Experimental design (EXP) is used for design innovation at the basic level, which can include the exploration of new technologies, new product categories or new environments
The courses of this academic year also set up many different course projects around these two directions. The duration of each project varies. Students practice their professional skills in different design environments. The focus of the course is to create more imaginative products through continuous testing. The process will also include potential end users, designers, engineers, Entrepreneur and other experts' feedback continuously improves the work.
The courses in the second academic year also include two directions:
1. Group project, a team based creative activity;
2. Independent projects are carried out on an individual basis.
IDE enrolls fewer people worldwide every year, and its enrollment requirements are different from those of other majors of Huangyi:
Basic part:
IELTS 6.5 points, minimum 6 points
There is no restriction on the professional background of applicants, but this major needs diversified professional knowledge, culture and experience. So applicants from different fields such as business, social science and art are very welcome.
In addition, since IDE is a dual master's program jointly offered with Imperial College London, applicants need to obtain a 2:1 level degree or higher. Under special circumstances, applicants without this degree qualification will be considered (for example, with excellent professional experience or outstanding creative or technical ability)
Collection requirements:
1. Demonstrate current professional knowledge, outstanding achievements in learning or professional fields
2. Demonstrate interest or ability in innovation, design and engineering
3. A sample that reflects creative ability or relevant personal interests.
The contents include:
1. Complete project achievements
2. Individual sketchbooks or working sketches;
3. Works and projects completed independently;
4. Evidence of the ability to produce 3D finished products;
5. And creative work in any other field
Interview requirements:
As part of the entrance examination, the interview includes an interview (lasting for 15 minutes, with staff and student representatives) and creative exercise (one hour).
Tip: It is necessary to carry the display containing the physical objects in the works collection
Digital Direction
Digital Direction has a broader definition than the traditional interaction design specialty. Its purpose is to respond to the changing environment, infrastructure and technology, and to train students to master and solve the emerging problems related to contemporary digital communication and creative economy.
Natural light students are admitted to Huang Yi's collection of Yuan's classmates' works
This major is a 15 month course, divided into 4 units, with a total of 240 credits. The courses of the first two semesters are mainly carried out at the same time with the specific seminars and projects of the course. In addition, students will sign up for the Critical&Historical Studies (CHS) program within the college, which is the most important theoretical characteristic course of Huangyi.
This course is a theoretical research course for all majors based on studio courses. The purpose is to encourage students to learn the ability to debate, understand and express themselves in criticism by learning the history and philosophy of various disciplines. Huangyi also hopes to help each student establish a broader knowledge framework in this way.
Starting from the third semester, students will carry out a series of cross professional or cross college cooperation projects, and study will also encourage students to cooperate with creative economy enterprises and cultural organizations. The fourth semester focuses on students' final independent research projects.
With regard to the enrollment requirements, compared with the first two majors, it is also relatively loose, and students with interdisciplinary and non artistic backgrounds are strongly encouraged to apply:
Students of this major come from different backgrounds. Although most of them are still directly from graphic design, illustration and multimedia art courses, applicants from other backgrounds such as art, journalism, literature, architecture, products and textiles are also encouraged.
Basic part:
IELTS 6.5 points, minimum 6 points
Applicants need to have a bachelor's degree and some work experience.
Collection requirements:
1. Present professional knowledge, including but not limited to this major
2. Demonstrate interest or ability in digital direction
3. It can include samples of various art forms expressing personal interests
Information Experience Design(IED)
Information Experience Design (IED)/Information Experience Design seems to be the most understandable major, but in fact, IED may be the most complex of all subjects of Huangyi. The following is the definition of this course on the official website:
Students will use all senses, patterns and images (including sound and dynamic images) to convey information across a variety of channels, mixing media, and will carry out cross art and design work based on scientific and philosophical theories and research methods.
In addition to the broad definition, IED also divides students into three training directions according to the design approach in curriculum design, which are: Moving Image Design/Mobile Image Design, Sound Design/Sound Design, and Experimental Design/Experimental Design.
Mobile image design: It is not only about the technology of film or television. It advocates helping students get rid of commercial restrictions, releasing the most creative ideas, re imagining the content of future image forms and dynamic images, and implementing it in a critical way from communication design practice.
Student works of Huangyi Mobile Image Design
Sound design: sound is an increasingly important field of society, culture and environment, but we ignore the importance of sound because we attach importance to vision. This course is different from other sound design or sound art courses. We focus on the overall sound design of sound, as a social phenomenon in theory and practice, from listening, generation and recording to changing our experience, environment, and exploring the potential of sound art in life and culture.
Works of students majoring in Huangyi Sound Design
Experimental design: as an interdisciplinary practice, it is an interdisciplinary experiment about multiple methods, modes, materials and viewpoints. Students who choose this direction may have a wide range of backgrounds inside and outside art and design. The school will also organize exhibition designers, installation artists, computer scientists, architects, physicists and biologists to communicate with students, not to explore the overlap between these fields, but to stimulate new practice fields.
Works of students majoring in Huangyi Experimental Design
The information experience is designed as a two-year course (the specific curriculum will be different according to three different training directions). The first academic year is divided into three semesters. The first semester mainly provides the basis of relevant theories and methods, and is further promoted in the seminar; In the second semester, students directly cross various channels to learn tools and technologies that interest them. In the third semester, students need to complete a dissertation and focus on the study path they choose.
In the second academic year, each student will have his or her own personal tutor for one year, and organize group counseling and more in-depth personal counseling at least once a week. And complete the designated project in this way.
The recruitment requirements of information experience design emphasize more on the comprehensive quality of applicants and their understanding and potential of the plan, so the focus of the investigation of this discipline is reflected in the collection of works:
Basic requirements:
IELTS 6.5 points, minimum 6 points
Collection requirements:
1. A personal statement containing no more than 500 words.
This is an important part of the submission, reflecting the interest in the program and students' practical goals and aspirations
2. Specify the direction of application: experimental design, mobile image design or sound design
If changes occur later, you can change your direction during the study period after admission
3. Up to 20 individual picture items
The format can be images, books (or publications), PPT, or video and audio. You can also add another 6 images as supplementary instructions.
Colleges and universities attach great importance to clarity and expression. Therefore, each project image needs to provide a description of no more than 100 words, and provide a title for each image.
Audio or video must be limited to five minutes.
Through the specific analysis of the above four majors, we can easily find that Huangyi has really integrated the concept of "interdisciplinary" into all aspects, not only to continuously promote the boundaries of art disciplines, but also to use various advantageous resources to directly "cooperate" and "integrate" between disciplines and colleges. Actually, it's not just Huangyi, Pratt Preet College of Art Parsons Parsons School of Design and NYU all overseas art schools are emphasizing interdisciplinary, and hope to break through the inherent art disciplines and open "new" disciplines in the new era. Because of this, the natural light also closely fits the overseas teaching mode, insists on integrating interdisciplinary as the core focus in teaching, and helps students to integrate "interdisciplinary" Consciousness is integrated into the collection of overseas works of art.
RCA Huangyi GID, IDE, IED, Digital Direction, what's the difference between studying abroad? Today, natural light introduces it to you. The best proof of the "interdisciplinary" teaching achievements is that more than 40 students received Huangyi offers from the students of natural light last year, covering six major departments and more than 20 majors, including not only the above four majors, but also many students who obtained dual major offers at the same time.
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