Parsons is the first art school in the United States, and also the highest school in the fashion circle. Designers coming out of Parsons account for half of the fashion circle. The students we want to introduce today have zero interdisciplinary foundation. It only took one month to complete a set of papers and a collection of visual projects in 14 classes! Parsons Fashion studies offer! Today, let's take a look at how Wang successfully applied for Parsons Fashion Studies at Parsons School of Design to get the offer!
Interdisciplinary Parsons Fashion Research Application Experience Sharing:
Zero foundation ≠ do not understand fashion
In fact, the success of Mr. Wang's fashion research application is not accidental, but the fate of many "accidents". Wang graduated from the economics major of university at Albany with an undergraduate degree. Although it is far from the major of fashion, Albany's economics is at the forefront of the United States, with rich commercial resources. His undergraduate learning experience also enables Wang to have a high sensitivity and analytical ability to data and market. In addition, Wang, a student in daily life, is also a "fashionista". Wang not only attaches great importance to fashion in clothing, food, housing and transportation, but also has a daily hobby of browsing fashion websites such as BOF for a long time. He has accumulated a high fashion sensitivity and excellent aesthetic ability imperceptibly. His sincere love of fashion also determines that Wang wants to apply for interdisciplinary Parsons School of Design The root cause of fashion profession.
But Wang didn't realize these advantages at the beginning. When she first came to the natural light, because it was close to the deadline for applying for the target university Parsons, it was very difficult for her to make a complete collection of works in a short time. Wang was also very confident. Therefore, the teacher made a thorough study plan for Wang, and planned 14 class hours to help him complete a set of fashion works that meet the requirements of American colleges and universities.
In the early stage of curriculum development, the teacher also spent a lot of energy to communicate with Wang. The teacher hopes to find out what she really pays attention to in the fashion industry, and take her interest as the starting point to lead her to find the topics she wants to explore.
In the process of communication, the teacher found that Ms. Wang could constantly put forward her own ideas and questions, indicating that she had some thoughts on the fashion industry. Therefore, the teacher also encouraged her to make bold attempts and practice in the course by combining her professional advantages and expertise of the undergraduate.
Fashion studies ≠ fashion management
Although Parsons is the temple of fashion, in fact, the major of fashion management, Fashion Management, is the first time to enroll students this year, and has obtained an MPS degree. However, Fashion studies has been open for a long time, and has accumulated profound resources. Many well-known curators graduated from this major. In addition, Parsons' fashion research major has obtained an MA degree.
Study abroad in fashion management It is a discipline between commerce and design, but we can also see from the introduction of Fashion Studies on the official website that this major focuses on studying the changes of fashion in the visual dimension and the development process of clothing as a cultural industry, that is, fashion research is more literary research disciplines, Fashion management is an art discipline serving the business model.
In view of this feature, there are also some differences in the production of Wang's fashion collection. We all know that the recruitment requirements of fashion management focus more on relevant work experience and theoretical research on fashion discipline, and have less requirements on works collection, but fashion research is different, and work experience is not a mandatory requirement. What it hopes to see is the reflection of students' research ability on fashion industry in works collection.
The research ability is also a strong point of Wang. At the beginning of natural light learning, she has made full preparations for her study plan. She has made full research on Parsons, the school she wants to apply for. She has a good understanding of professional development direction and enrollment requirements, which has saved time for professional knowledge learning to a certain extent.
Among the 14 class hours arranged by the teacher for Wang, 10 were for research projects and 4 for visual projects. In the selection of the work collection, we also try to maximize the advantages of Wang, while the relatively weak visual projects will be consciously combined with research to make up.
During the whole learning process, Wang was very clear about his learning plan. While preparing his portfolio, he always paid attention to the latest information of the target university. At the same time, he regularly browses professional fashion websites such as BOF, and integrates the latest information of the fashion industry into his own collection of works. He can fully understand and quickly modify the teacher's modification suggestions and guidance, which is also an important reason for the success of his final application.
Will investigate ≠ will analyze
The biggest problem in the learning process appeared in the later stage. The teacher found that although Wang had a strong ability to collect information and research, when a huge amount of information was put in front of her, there was no systematic analysis method to guide her to obtain the final analysis results. Compared with presenting perfect results, the ability to solve problems is what the college most wants to see. In view of her situation, the professional teacher immediately formulated a new curriculum plan for Wang, and gave a detailed and in-depth explanation of each topic in the form of case study.
In this process, Wang also gradually mastered the basic analysis knowledge, understood how to systematically and effectively do SWOT analysis, 4P analysis and the use of 3C strategic model, and used them in his own research and analysis.
Among them, 4P analysis is the highlight of Wang's works. 4P refers to four dimensions: product, price, channel and promotion. Wang worked out the appropriate pricing for a brand through product analysis and user portraits. The result orientation of this series of analysis is to help the brand carry out precision marketing.
Years of overseas study experience has also developed Wang's ability to learn independently. She has a strict sense of self-control over the time nodes of the course. After each class, she not only completes the course tasks assigned by the teacher with quality and quantity guaranteed, but also arranges additional topics for herself as exercises, So we can see the rich accumulation rather than the weak foundation in Wang's works.
It is no accident that Wang won the favor of the target university in a short time. The accumulation of daily life, good study habits, and firm and organized plans are all favorable factors for the final success. In addition, the experience we can learn from the case of Wang is that we are good at finding the pain points of target colleges, which we can learn from the professional curriculum planning on the official website. For example, the keywords of Parsons' fashion management course focus on communication, entrepreneurship, strategy, etc, Then their enrollment will focus on the ability of students to make business strategies; Through a lot of preliminary research and professional analysis, Wang learned that the focus of fashion research courses is research, interpretation and research, which is also in line with Wang's personal advantages, so she made the right choice, and in the later learning process, she also knew more about where to go, the right direction, speed is meaningful!
Today we shared Mr. Wang's experience of fashion research application and portfolio creation. In fact, most of the fashion majors in colleges and universities, including fashion management and fashion research, did not explicitly request to submit portfolios, which also led many students to believe that fashion majors only need to provide a 500 word essay, which is the lowest threshold in the art discipline. However, the fact is that we should prepare a collection of fashion works because there is no explicit requirement. The collection can help us show more uniqueness and creativity, and increase competitiveness; Improve the richness of thinking achievements and show your design ability; Visual presentation of rigorous research process is the most direct and clear way of presentation.
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