When it comes to New Balance, in addition to the famous "presidential jogging shoes", comfort, professionalism, fashion and color matching make it the "white moonlight" of many people's minds; Especially when Zhiming and Chunjiao was first released a few years ago, many pairs of shoes Yu Wenle put on became one of the most expensive shoes in the domestic market. In recent years, although the domestic shoe market has been constantly heated and fermented, New Balance has been constantly breaking through the tight encirclement. It not only stands firm in the shoe circle, but also occupies a unique place in the hearts of many shoe enthusiasts with its super strength and carrying capacity. All this makes people think about the existence of New Balance behind these "strengths"? What kind of design concept supports the annual "Best Footwear" such as ROAV? Now, the natural light brings you the overseas training of shoe design. The annual best-selling shoe designer of New Balance is here to reveal the shoe circle with him!
Yu Wenle's upper foot lazr v2
Apart from color matching, Roav, which has been selling like hot cakes this year, has the best shape, lines and wearing experience. It is almost the best in the year!
Roav color matching design, picture provided by Mr. Zhou
Natural light × Zhou style shoes design Overseas training line lectures
He is the highest level Chinese designer in the headquarters of New Balance, and once worked in Nike Creative Kitchen Levi's Yu Wenle and Sadio Manet, the designers who designed the best selling shoes of 2019 New Balance, are also professional mentors of works collection. Now, Natural Light invites you to "enter" New Balance with him to explore the secrets of design from the perspective of professional shoe designers and from the perspective of industry insiders, Let you become a real "sneaker enthusiast"!
Zhou Zhaoxin (Zhou Modelling)
Worked in Nike Creative Kitchen, LIve’s， Worked with Ben Shaffer. He is currently working in the headquarters of New Balance and is the highest level Chinese designer in the headquarters of New Balance. During the cognition of New Balance, I was responsible for designing shoes such as wx811 and wx77. In 2019, I participated in the design of Lazr v2, Roav v1, Cypher v3 and other series of shoes. At present, Roav series has become one of the best selling shoes of New Balance in 2019. As a portfolio tutor, I have seen many portfolios with different abilities and majors, covering various needs such as overseas study and job hunting.
Shoe Design Overseas Training Course Highlights:
What is the experience of working in many world famous companies?
Nike Creative Kitchen Levi‘s、New Balance， Different work experiences have brought him a different life. This time, I reviewed my work experience with him, and started from the most authentic business case to discover the meaning of design and find unique and glorious life answers.
How do you work in the headquarters of New Balance?
What is the experience of working in the headquarters of New Balance? When others stayed up late to brush shoes for a pair of New Balance, and when others were collecting New Balance like stamps, he had already become "Teacher Zhou of others' homes", entered the industry, and became the designer who designed the best selling running shoes of 2019 New Balance at one fell swoop!
How to become an excellent and unique shoe designer?
From one Study abroad in art design Students, what do you need to pay in this experience to enter many world-class brands and become an excellent designer who is being competed by the industry? What other people have not done? Now, he will use his upgrade experience to tell you how to blend into the industry and become an excellent and unique shoe designer!
How did the best selling running shoes of 2019 New Balance come into being?
What factors are needed for the birth of an annual best-selling running shoe? This time, from the most professional point of view, we will take you back to the birth process of 2019 New Balance Roav shoes, and analyze the birth process of shoes for you from the perspectives of design, market, users, etc.
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Lecture content: What kind of work experience do you have and what kind of design do you participate in? What kind of experience is working in the headquarters of New Balance? What kind of work content do you have for sports shoe designers? How do you design the best-selling running shoes of 2019 New Balance? What advice do you have for young designers.
Time: 10:00, December 8, Beijing Time
Today, the natural light has brought you online open classes and overseas training on shoe design. New Balance's best-selling shoe designers will unveil the shoe circles with you. Students who are interested in it, please sign up!
Ranking of Queen Mary College, University of London
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