Unexpectedly, the participants of London Fashion Week, one of the four major fashion weeks, will participate in the 2019 Dior Fashion Special Exhibition, enter and exit the shops that are the benchmark buyers in the global fashion industry, from the V&A Museum to the CSM/Central Saint Martin, punch Kawakubaling Blue Bird、Liberty， At Harrods, a top luxury department store, and Aspinal of London, a favorite brand of the British royal family, discuss the true meaning of the king of fashion with goods! Now comes the chance! Natural light fashion short course, come with us to St. Martin for winter vacation! Visit the most interesting fashion profession!

Short Fashion Course at Central Saint Martin College of Art, London, UK

        Natural light × UAL-CSM

In depth contact with fashion hinterland, face to face with teachers and students of UAL CSM, clothing design+fashion retail course; Spend afternoon tea with British fashion executives in LCF, conduct professional market research, and understand the most dynamic buyer market; Guangdong Fashion Designers Association co organized the whole process, from the domestic market to the overseas fashion field, to explore the related topics of Chinese and Western clothing, fabric design and fashion marketing, to change the traditional fabric with the most fashionable vision, and after the end of the course, there is an official certificate issued by the UAL! School entry experience+industry exploration+background improvement, comprehensive multi location experience, only in this autumn and winter, decorate your holiday with natural light × CSM season!

　　 Central St Martins As one of the few art schools that can set up a special session in London Fashion Week, CSM/Central Saint Martin, just say these three letters or five words, it is enough to draw a connection with "heavyweight". It is the synonym of fashion, and also the "future" that attracts the most attention in the field of fashion design. It has a long history, but it also emphasizes the avant-garde style and free development of students. This is Gilbert&George Alexander McQueen、Paul Smith、Stella McCartney、John Galliano、 Jonathan Paul Ive, design director of Apple, James Dyson, founder of Dyson, and Colin Firth, Oscar winner; At the same time, it is also the birthplace of Sina Wave bands Sex Pistols, Pulp and the Clash. It has the most avant-garde ideas and the most active young force. It is a resort for artists and the origin of fashion.

Highlights of Saint Martin Fashion Short Course Activity:

　　 Full value of highlights in curriculum

Domestic 2 days+CSM 8 Days+London Fashion Week 1 day

Starting with basic courses, we visited local fashion enterprises in China, communicated and interacted with company executives and design directors, learned about domestic fashion design and marketing, and "previewed" professional English vocabulary of fashion to lay the foundation for the later 9-day trip.

CSM admission experience courses, from clothing design to marketing; From the most popular luxury brand of the British royal family to the top buyer's shop, we have face-to-face communication with the top design directors and the kings with goods. Uncover the fashion industry from the root!

　　 Discussion on the subject combining Chinese and Western elements

The event was co organized by Guangdong Fashion Designers Association, Kunxiu Xiangyun Yarn Modern Clothing Studio and Natural Light. The team leader, who graduated from UAL, will lead everyone to take "Xiangyun yarn fabric" as the main topic of this activity.

Starting from home, combining overseas fashion cognition forms, we set foot in traditional and emerging fashion design, fabric transformation, fashion marketing, and jointly explore the core theme of this time with global design thinking and the most avant-garde CSM teaching cognition.

　　 Obtained the official certificate of CSM

This is a comprehensive opportunity for improvement, with CSM's in-depth experience in school, as well as on-site research at London Fashion Week, V&A Museum and top buyers' shops, to learn about real fashion.

After 5 days of in-depth study, students will complete their personal business plans, make personal speeches, and finally obtain the certificate officially issued by CSM, the world's most important fashion school.

　　 Unique opportunity for background improvement

Will others only buy when they turn to luxury stores and buyers' shops? This time, we will not only buy, but also take you to deeply understand the whole fashion industry behind "buy, buy, buy".

On site research of the buyer's shop, the moodboard of the 2019 Dior Fashion Special Exhibition was completed, and the London Fashion Week was showroom. There was also an industry legend on site to guide your fashion path.

Short term fashion course in St. Martin, England

　　 Day 1-Day 2： Guangzhou, Domestic basic courses, preparation before travel

Professional fashion English courses to lay the foundation for the follow-up trip;

Visit local fashion enterprises: clothing design companies, communicate with company executives/design directors; Understand the trend and market demand of domestic fashion industry;

Professional fashion basic courses;

　　 Day 3-Day 4： Fly to London and attend the 2019 Dior Fashion Exhibition

Buckingham Palace - London Eye - Westminster Abbey - Big Ben, London city tour;

Go to VA Museum to see the 2019 Dior Fashion Special Exhibition, and complete the Moodboard on site in the form of group;

　　 Day 5-Day 9：CSM， 5-day admission course

From global fashion market to fashion market structure; From design thinking to fabric, clothing design, market research; Research and analysis of sustainable fashion market and customer psychology; Public relations and brand promotion;

Day 7 will share afternoon tea time with British brand marketing director at LCF;

Day 8: professional market research workshop, on-site research of top buyer stores;

Brands participating in the survey on that day:

Kawakupaulin buyer's shop Dover street market

Blue Bird, a creative buyer in London

Liberty, a department store of old London buyers

Selfridges&Co, a global creative pioneer department store

Harrods, the world's top luxury department store

　　 Day 10： London

Visit British fashion companies, exchange lectures for senior executives, understand the operation mode of British fashion companies, and receive comments from senior executives;

Half day tour of Harry Potter Magic Castle/free activities in urban area;

Visit the company - Aspinal of London:

British luxury brand, Aspinal of London, the favorite of the royal family, invited Steven Bywater, the brand marketing director, to have a close talk with everyone in the brand's global flagship store, introduce the brand's experience, strategy, design philosophy, and answer the opportunities and challenges of the global fashion industry. Steven, as the global marketing director and digital marketing director of the brand, has brought the brand into the Asian market and completed the co branded design cooperation with Yang Mi, the 'Queen of Goods' in China; And co branded cooperation with supermodel David Gandy in Europe and the United States.

　　 Day 11： London

London Fashion Week: 11:00-16:00

　　showroom/catwalk/industry lecture

St. Martin Fashion Short Course Activity Arrangement:

Time: 2019.02.11-2019.02.21

Application deadline: December 15, 2018

Team leader:

Miss Irene Lin

LCF/London Institute of Fashion Master of Strategic Fashion Management

Mr. Lin graduated from Guangzhou University with a bachelor's degree in fashion design and a master's degree in fashion marketing from London Fashion College. During his second internship, he worked in the women's clothing marketing department of the middle British brand Whistles to develop a promotion plan for the brand's women's clothing line in Shanghai; He also served as the editor of the fashion section of Mint Edition, a Chinese fashion magazine in London. He has professional opinions on fashion management, clothing design, and brand marketing, and understands the needs and uniqueness of fashion markets at home and abroad. The students who have tutored have been awarded Parsons, Lim, LCF and many other well-known institutions in Britain and the United States.

Number of people: 20

Cost: 38800 yuan

The cost includes:

Guangzhou/London course fees;

Enterprise visit and executive lecture expenses;

2 nights' accommodation in Guangzhou (standard double);

Eight night accommodation in London (standard double);

London City Tax;

Individual domestic+overseas travel insurance;

V&A Museum special exhibition tickets;

The costs of accompanying, guiding and translating the team leader teachers during their stay in London;

Public transport costs in Guangzhou/London;

Shuttle costs;

Admission to London Fashion Week.

More topics of fashion design in St. Martin:

Training of clothing design collection for studying abroad in Britain, and studying abroad for Central Saint Martin Textile Fabric

An analysis of the difficulty of applying for art study abroad in the fashion design category in CSM Central Saint Martin, a famous interdisciplinary school for art study abroad

What are the conditions for applying for studying abroad in fashion design at Central Saint Martin College of Art and Design

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