When we talk about the methodology of design, we often think of design thinking. This design spirit and method defined by IDEO design company as people-oriented has been studied and used by everyone. Visual thinking is the most important feature of this methodology, and it is also a skill we should master in design learning, Today we will talk about Visual thinking on three issues. What is Visual thinking? What role does Visual thinking play in art works collection? How can we achieve Visual thinking?
What's the use of visual thinking for art works?
Definition of Visual thinking
Visual thinking "(visual thinking), which first appeared in the book" Visual Thinking "written by Arnheim, an educator, gives the definition of" using words and pictures to quickly and simply sort out thinking, extract and share information core skills ".
To put it simply, it is divided into three parts: observation understanding expression. The concept of "visual thinking" itself is the so-called visual thinking that is seen by the eyes and combined with imagination and painting in the mind. Therefore, "visual thinking" is also called "graphic thinking".
©Chip McCall Organize your visual materials into an exhibition
By observing the things around us, we can find the core elements, and then through thinking, we can concretize the concept and express it by hand painting or writing. For our art creators, "Visual thinking" is not only a way of thinking, but also an expression technique of our design.
©Chip McCall Organize your visual materials into an exhibition
"Visual thinking" emphasizes our visual thinking. All observation includes thinking, and all thinking includes creation. The process of drawing materials is handled by our emotions, and these materials become the source of inspiration in our design process, More importantly, this method can help us find our own unique visual language, that is, design style.
So "visual thinking" is a very important part of our design process.
The role of Visual thinking
We all know that no matter which major, Collection research It is a very important factor that determines the success of a collection of works, and it is also a difficult part for many students. But can research only rely on the emergence of inspiration? "Visual thinking" may be a good way to help us solve problems. Now let's talk about how visual thinking can help us create works.
1. Accumulate materials and provide inspiration
The emergence of inspiration is sudden, but it is not without rules. Inspiration is mainly our perception of life. We can get inspiration by summarizing these perceptions, which needs us to record.
We can often see from film and television works that detectives draw all clues and details into a mind map through thinking in the process of investigating cases. In the process of thinking and integration, there are more and more clues, and the case will become clearer and clearer.
SCAD graphic design student works and sketches
Our inspiration is also like this. The more materials we use to create visual language, the more clear the design direction will be. In the process of recording our perception through visual thinking, we will leave sketches or words created by our real perceptual thinking, which will be clearer and help us inspire.
2. Form an original design style
Some students often use the "backward push" method to complete their collections of works. They will backward launch the part of research for the integrity of the collection of works after completing their design works. At this time, it is easy to have similar inspiration sources because of the lack of practicality, which makes us lose a very important link in the design process.
Visual thinking is usually not result oriented, it is just a record of life, but we inadvertently formed our own design language and style.
Natural light Qiuhui's works
For example, before the natural light, there was a student who loved "divination". Every day before going out, he would make a divination for himself and record it, even as a screensaver of his mobile phone. Over time, the student became more and more familiar with the form of divination and her recording method also formed her own unique style.
Inspired by the form of copper coins connected in series by ropes, her design works are presented in the form of "consistent money", which is very "original", so she was also offered by Chelsea and LCC. There is no right or wrong way of thinking in visual thinking. Any direction is unique.
3. Increase the thickness of the work
Everything has a process and a result. If the printing of a garment has no evolution process, and a performance art has no accumulation of historical factors, it is just for the sake of beauty and excellence, then this work will appear thin and will not impress people.
Visual thinking is the best way to increase the thickness of works. In our basic design course, there is a course of color composition, which requires us to extract several groups of colors from photos of natural landscapes for re creation, and the combination of these colors will be particularly harmonious when applied to any form of works.
Design of textile printing
This simplest visual thinking practice method tells us that the process of creation needs to be based on reason, rather than fabricated. An excellent work gathering gives people a feeling of interlocking. We can intuitively see the designer's thinking process, understand the work's thinking logic, analyze the background and then provide targeted solutions. The whole process is completed in one go, which will also make people think deeply.
Methods of Visual thinking
observation
We should learn to record life and form a good habit of taking notes at any time. We don't need to draw things directly. We can subjectively handle things through observation, seize the details and feelings we want to enlarge, and then record them on paper. In this way, the details of the objects we record will be more with our emotions at that time.
Sketch class for students in natural light
perception
The integrity and beauty of the image is not the most important, it just represents the expression of our feelings at that time. If time is not enough, we can also add notes on the pattern with words, so that we can recall details and feelings in the future and improve our perception of things.
Natural light Student creativity collection process
Analysis summary
Summarize and summarize the visual materials we have collected, such as dividing them according to events or performance methods, extracting the required elements to facilitate the later graphic simplification, or adding new ideas to the original picture, slowly summarizing the characteristics, which are the original output of visual language symbols.
Pratt student work
Design is derived from the problems we find in life. We use the visual language we summarize to design its solutions. Therefore, we should integrate "visual thinking" into our life as our basic ability to observe and change life.
Teacher introduction:
Miss Liao
Master of Creative Advertising, University of Falmouth, UK
britain Coventry University Bachelor of Illustration and Graphic Arts
I graduated from Coventry University with a first class degree in illustration and graphic arts. During the undergraduate period, I mainly studied and studied the creativity of plane posters and brand visual communication; Finally, I got the offer of graduate students from Coventry University and the offer of graduate students in brand image design from Communication College London. Due to the love of creative print advertising, the graduate student majored in creative advertising at the University of Falmouth, UK.
After graduation and returning to China, he successively worked in Wanbo Xuanwei and Shanghai Yuyi Advertising Company, serving online design of Amazon Cloud, Microsoft, Philips and other companies. I hope that through my own experience and understanding of relevant majors, more students can realize their dreams.
Specializing in: advertising creativity, graphic design, illustration, brand image design
Today, natural light introduces the significance and role of visual thinking in art collection. I hope it can help you create your art collection! If you have any other questions, please feel free to come to Natural Light for free consultation.
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