speak of Fashion Management of Studying Abroad in Italy I will definitely think Brimuda Fashion College ， POLIMODA Brimuda Fashion Academy has many fashion management subdivisions , which has always been among the best in the world. It is easier to apply to fashion management schools in Britain and the United States. Let's take a look What are the advantages of fashion management of Brimuda Fashion Academy and what are the specialties of fashion management of Brimuda Fashion Academy?
A non-profit educational institution invested and founded by the Florence government in Italy, the college is jointly established by 30 top international fashion and luxury brand companies, including Versace, GUCCI, Ferragamo, Tod's, and is recognized as one of the four major international fashion colleges. It provides high-quality fashion design, fashion marketing, fashion retail management, fashion visual communication art, fashion buyer, luxury management and other undergraduate master and in-depth research courses recognized by the international fashion and luxury industry.
POLIMODA Fashion College is located in the headquarters of the international first-line luxury brands. It has very close contact with the fashion industry, and has unique teaching resources and practical advantages.
Alumni are distributed in Giorgio Armani Salvatore Ferragamo Versace Gucci Prada Valentino Ermenegildo Zegna Dolce&gabbana Bvlgari Max Mara and other important fashion and luxury brand companies.
The oldest fashion museum
Villa Favard, an ancient castle built in 1858 in downtown Florence, is the main part of the teaching building of the college. It has 22000 fashionable books and pictures and 400 complete ancient fashion collections. It is the world's oldest professional fashion library.
The fashion management and luxury management majors of Brimoda Fashion Academy in Italy are very famous in the industry, and the lecturers are also founders or executives of some fashion brands, so students can get close contact with the fashion industry.
Italian Brimuda Fashion Academy Fashion Management Advantages
The chairman of the fashion school is Dr. Ferruccio Ferragamo, CEO of the multinational group of the world's top luxury brand Salvatore Ferragamo.
POLIMODA is located in Florence, Italy, the world famous historical and cultural city of international fashion creative design and luxury management education. It is a non-profit educational institution invested and founded by the Florence municipal government, and enjoys the funding from the European Union. The college is located in the place where the headquarters of the top international luxury brands gather, so that students have the opportunity to keep close contact with the top international brands.
About 60% of POLIMODA students are from Italy and 40% from Europe, America and Asia. At the same time, about 180 exchange students from New York Fashion Institute of Technology (FIT) complete two semesters of professional study in POLIMODA every year.
Brimuda is highly integrated with the international fashion and luxury industry, creating advantages and opportunities that any other fashion school can not match for graduates of the college. More than 94% of Brimuda graduates can find professional jobs in a short time, and more than 90% of them enter Giorgio Armani, Salvatore Ferragamo, Versace, Gucci, Tod's, Prada, Valentino, Ermenegildo Zegna, Dolce&Gabbana, Bvlgari, Max Mara, Trussardi, Krizia, Kenzo and other important fashion and luxury brand companies.
POLIMODA is the International Foundation for Fashion Technology Institutes (IFFTI, International Foundation of Fashion Technology Institutes). IFFTI is an international authoritative organization in the field of fashion education. Its members are more than 20 colleges and universities in more than 10 countries and regions. POLIMODA The Fashion Institute and the Fashion Institute of the State University of New York in the United States, the London Fashion Institute of the London University of Arts in the United Kingdom and the Paris Fashion Institute in France are among the four most famous fashion colleges in the world, and the only Italian college with IFFTI membership.
Every year, more than 400 well-known fashion enterprises provide internship opportunities for Brimuda students. Relying on the cooperation with world-class brands, the college has been providing professional and technical talents to fashion and creative industries since its inception. Under the new situation of intensified economic globalization and fierce employment competition, More than 90% of students can find suitable jobs within 6 months after graduation, and more than 93% of them can enter important fashion brand companies such as Armani Ferragamo Versace Gucci and Prada.
About studying in Italian fashion, other universities also offer:
University of Milan -Fashion Publishing Fashion Culture Media
Rome First University , Fashion
Venice University of Architecture : Visual arts and fashion
University of Florence (North central Italy) is a fashion system design major, with a focus on art design.
Broad fashion culture and management involve a wide range of fields, but whether it can match the specific depends on your university curriculum.
Fashion Management Subdivision Major of Brimoda Fashion College
POLIMODA Fashion College has undergraduate master and short-term courses (language courses for preparatory summer courses), which are taught in Italian and English, providing flexible choices for people who want to develop in the field of fashion design.
Specialty covered: fashion design image design fashion plate making fashion coordination footwear design bag box and accessories design fashion marketing communication fashion retail management fashion visual communication visual marketing display design fashion buyer luxury management.
Fashion brand management
This course is designed for those who are about to enter the fashion world and want to become brand managers. A brand manager needs to learn how to shape a brand, maintain its good parts, develop its new elements, and spread its unique brand identity in the market. It is a role that requires both insight and management skills.
The introductory course includes:
Brand research (psychology, anthropology, sociology),
Brand identity (innovation, business design and brand building),
Brand strategy (brands and designers, fashion media, digital media, fashion shows and event planning).
The course also includes visiting Gucci and Ferragamo museums, on-site lectures by fashion experts as international guest tutors, a personal project, and face-to-face guidance to help you understand your potential and the development direction and opportunities for in-depth learning.
Taking this course is the first step for you to enter the study of fashion. After completing this course, you can continue to study the four-year undergraduate course of fashion business or the 9-month master course of fashion brand management.
Master of Fashion Brand Management:
Course objectives:
Tom Ford is a personal brand designer and manager who knows how to communicate himself. Diesel's customers are all enthusiastic followers of its brand. Ferrari cars are turning to environmental protection today, while Porsche is selling mobile phones. Steve Jobs created a new broad market with the iPod. Karl Lagerfeld and Madonna designed it for H&M. What if one day Benetton decides to hold a high-end fashion show?
Who is behind all this and other potential challenges? They are brand managers - experts in the maintenance and updating of brand personality design. Their job is to define the company's vision, mission and value, and effectively and clearly implement its marketing and communication strategies.
As a brand manager, you must not only master the traditional economics and marketing skills, but also have the ability to apply post-modern realism to aesthetics, social education, history, philosophy, psychology and semiotics, and explore innovative concepts through people's own instinctive emotions: experiential emotional viral and guerrilla marketing, tribal communities, Low cost and zero cost communication, convergent brand, shopping, narrative conceptual cross selling, fashion hedonic fanaticism and love marketing, image building, hard and soft clothing, communication, high and low price shopping, inheritance and optimization management, product listing and ecological economics.
Brand managers master tangible and intangible assets. On the one hand, they help leading brands achieve real competitive advantages, determine appropriate positioning, and make the brand resonate with customers; On the other hand, support other brands to reshape their own image and create personal brands, so as to distinguish themselves from other types of brands and revitalize brands.
In the increasingly complex and fierce market competition, brand managers, who have multidisciplinary knowledge and flexible adaptability, will undoubtedly become the indispensable key to the success of the company.
Natural Light Art Collection of Fashion Management for Studying Abroad
Course overview:
This postgraduate course consists of three teaching contents:
The system provides detailed knowledge about fashion and luxury goods system, so that students can understand how different factors (from economy to art) affect each link. At the same time, it teaches students tools in business marketing and communication management, and guides them to use these knowledge effectively.
Technology provides expertise at all stages of branding, from the definition of symbols to the establishment of signs and images, as well as legal protection of trademarks.
Innovation provides new technologies and tools to create value through innovation.
Course content:
Fashion brand management: fashion and luxury market, specific aspects of fashion and luxury brands, marketing and management principles, retail and customer relations.
Innovation management: post-modern purchase and value, innovation opportunity, brand building and brand personality, fanatical and love marketing, heritage and inheritance, network and new marketing mode (viral guerrilla tribal emotional)
Business Management: Fashion and Luxury Business Management
Clothing communication: brand value, image, publicity, media
Additional media communication: visual marketing, fashion events, modeling principles
Contemporary art: creativity, art and fashion, sense of convergence
Trend positioning: how to create trends
Fashion marketing: product research and development, leading the trend, fashion series and production network
Global economy: process, industry, finance, environment, from economy to ecological economy, opportunities, risks, tools
Multicultural: globalization, localization, global localization, insight into the main clothing market with local culture.
Clothing History and Philosophy: Theory and Model, Important Case Analysis of Ancient and Modern Times
Trademark: brand view from the perspective of law
Brand design: design basis of brand environment, logo, website, various communication channels
Employment opportunities
Senior management, individual consultant and agent manager of the company and marketing communication organization.
Fashion marketing and communications
Overview of undergraduate courses
The course is a multidisciplinary, complete and professional comprehensive research course after many revisions. The purpose of the course is to strengthen the development of international projects and improve working methods, and understand knowledge of various interest areas, such as product evolution, enterprise management, market and brand communication, as well as relevant practices of contemporary fashion.
In the first year of the course, basic cultural courses are taught, including English, fashion and management methods, and in-depth research is carried out in the second and third years. The final graduation design requires students to choose appropriate strategies according to the actual situation, and use the technical and economic knowledge related to the actual work.
The course teachers are all industry activists with first-hand materials. Students can attend the lectures of professional guest professors every month, and can study independently in large libraries, computer rooms and experimental studios. At the same time, there will be professional mentors in the industry to help you review the project works. During the three-year course, there will be many cooperative visits between students and related companies.
course arrangement
First year
Contemporary fashion; Trend prediction (color and material); Product management; Fashion business; Fashion operation; Fashion English; Graphic design (Photoshop); Fashion market; Fashion spread.
Second year
Fashion marketing; Graphic design (prototype design); Product dissemination; Industrial projects; Business management; Customer behavior research; Activity management; Clothing buyers and fashion management; Visual marketing.
The third year
E-commerce; Online marketing; Customer management; Graphic design (digital); advertisement; Writing; Blog and public relations; Strategic plan; Brand management and communication.
Career opportunities
According to the students' personal abilities and skills, graduates can be competent for various jobs related to the course: sales manager in the company field, marketing manager, brand manager, product manager; Manager of retail and e-commerce in the sales field, purchaser, buyer, visual presenter; In the field of communication, communication manager, graphic designer, fashion editor, blogger, public relations, event manager, strategic planner.
Master of Fashion Marketing and Communication:
Course objectives
The fashion marketing and communication manager is an expert who maximizes the company's popularity and market share. They improve media and additional media activities by integrating information from different sources, writing marketing and communication plans, and putting forward practical suggestions. This role can work directly for the company or become an operator who participates in the implementation plan (for example, creating a magazine). For a simple goal: to convey clear and effective unique information, this work requires staff to have analytical and planning skills, and be able to flexibly use images and words.
Whether traditional or non-traditional, online or offline, their differences no longer exist. Because modern communication has been integrated. Moreover, fashion, as a way of expressing individual or collective identity, has become the best way of communication. In addition, after the economic crisis, people clearly understand that marketing is no longer an absolutely reliable formula. Especially for fashion, the change of trend and style is always more important than any numerical analysis. Therefore, fashion is the most complete expression of social and human behavior. A simple understanding of the complexity of fashion is crucial for fashion marketing.
Learning general marketing and communication courses does not guarantee that students will get jobs in the fashion industry. However, attending the Fashion Marketing and Communication course of Brimuda Fashion College will open the door for students to potential careers in various fields. For example, Robert Polet, a former Gucci staff member, joined Unilever after leaving Gucci. Apple has recently hired Angela Ahrendts from Burberry, Paul Deneve from Yves Saint Laurent and Jacob Jordan from Louis Vuitton.
Course Overview
Students will be taught by teachers who have direct experience in the fashion industry. This course perfectly integrates the three words in the course title: fashion marketing and communication.
By completing two team projects (which will form students' future portfolios), students will gain experience working in the unique work environment of creative organizations.
At the middle of the course, students will plan to launch a new fashion magazine, as well as a mock up of the content list of the target audience budget magazine and at least two pages of editorial and commercial content.
The final focus of the project is to write an integrated marketing and communication plan for the company. The plan includes the use of multimedia, and in practice, key information can be visualized by using at least one media (such as video packaging and installation).
The course schedule is very intensive and covers a series of guest lectures and seminars. Students can participate in two fashion events: Pitti Uomo Men's Wear Expo and Milan Fashion Week.
Main courses:
Contemporary Fashion
Virtual Sociology of Imagery
Fashion Trend Forecasting
Fashion Business Intelligence
Fashion Marketing
Digital Marketing&Communication
Fashion Communication
Styling and Digital Styling
Strategic Planning&Copywriting
Financial Management Account Management
Events, P.R., Press Office
Media Buying and Planning
Employment opportunities
Marketing manager, communication manager, event manager, public relations and news manager, strategic planner, customer manager, art buyer and media planner, social media manager, digital strategist, digital marketing manager, network content manager, fashion designer, fashion editor
More articles and cases about studying abroad in fashion management:
Brimuda Fashion College application_products_entrance examination _ how about Brimuda's employment
Fashion Collection Training_Outstanding Cases of Overseas Study Collection Training of Fashion Design Department
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