Where is a good place to study graphic design abroad ? The first thing to consider is Where is the best place for graphic design overseas training Because graphic design is a profession with strong inclusiveness. At the same time, it is required to reflect the sense of vision. Today, I will tell you about Graphic Design Study Abroad For graphic design font designers, the design of any font is a big project, and each font is closely related to the contemporary popular culture or the concept that the designer hopes to convey! When it comes to the recent news of Nike, in addition to the new shoes released by the two countries, there is another thing that deserves the attention of designers, that is, the Nike concept store has used a new font!
This new font named "Oslo" is specially designed by
Designed for the Nike Oslo Concept Store
Inspired by the streets of Oslo
Designers hope to express through this font
The charm of Oslo
This font finally selected the most important
International venue - Bislett Stadium
As the main visual element
The designer uses the track as the basis
Combine lines of different thickness
Designed this new font
This new font named "Oslo" is specially designed by
Designed for the Nike Oslo Concept Store
Inspired by the streets of Oslo
Designers hope to express through this font
The charm of Oslo
This font finally selected the most important
International venue - Bislett Stadium
As the main visual element
The designer uses the track as the basis
Combine lines of different thickness
Designed this new font
Paul Poulsen was originally a very good at
Designers who design fonts based on personal characteristics
He likes to design new fonts
And give different names to these fonts
Paul Poulsen explains this font as follows:
"Bill is good at dealing with numbers
His font is a new kind of grotesque style related to numbers
Inspired by Leetspeek and the current network culture "
At the same time, he combined the Arabic Calligraphy font
This is a handwritten font based on Arabic letters
This font is full of rhythmic sense with changeable rhythm
Except for the above two cases
Of course, other big companies are also changing their fonts
For example, Netflix, a major video player
And released a new font called Netflix Sans
Actually, it's not just the above three brands
Earlier this year, Tencent and Coca Cola also changed their fonts
And from some fonts around us recently
You can also see a lot of changes
These changes seem to follow the design trend
Change
But it is also changing because of the public
For font designers
The design of any font is a big project
Behind these seemingly simple text symbols
In fact, there is a big mystery hidden
Each font is consistent with contemporary popular culture or
The idea that the designer hopes to convey is closely related
Today we will talk about some recent
Font design trend
-Remove decorative sans serif fonts-
Speaking of the deletion of font decoration
It must be said serif and sans serif
If you don't know what serif is
It can be simply understood as follows:
Serif refers to the beginning
Additional decoration or turning at the end
Know what serif is
We are about to get to the point~
Whether browsing the website or buying goods
It seems that we are more and more interested in those who have simple
Practical, versatile, intuitive and comfortable
These preferences are also reflected in the side
Our attitude towards design is becoming more and more discriminative
It also reflects our aesthetic trend
This also applies to font design
Cancel unnecessary serif decoration on font
Choose an intuitive, smooth, and readable sans serif font
This is actually something that countless brands are doing
For example, Google, Airbnb and other international brands
Are constantly simplifying their font design and interface design
This method of canceling redundant serifs
The root of it is actually originated from
Flattening trend caused by Apple in early years
But it's not so much a flat trend
It's rather a design concept that advocates simplicity of life
When we throw away unnecessary decorations
Whether for brands or users
Brand and service have higher readability
It also becomes more simple, intuitive and clear
-More three-dimensional than plane-
In the past, we used to think of typefaces as rigid
A font is a two-dimensional symbol that should exist in a plane space
But with AR and 3D becoming more and more popular
Font designers are beginning to get excited
3D application makes fonts no longer limited by space
And AR technology is no longer limited to games and movies
Its application in design is more and more common
Use interactive 3D text in life scenes
This design improves the user experience while
It also makes the design more realistic and sensible
Once designers encounter three-dimensional space
More room for creativity
Combination of 2D and 3D, 3D presentation from multiple angles
Bring more interest to font design
-The font is moving-
Reading or static webpage compared with previous books
People's visual requirements are also increasing
It can be clearly felt
Things with dynamic effects are often more attractive
Whether it is the rise of domestic short video or live broadcast platforms
Or are foreign vlogers getting more and more popular
Are implying this form of great visual appeal
Has begun to become mainstream
This can also be seen as based on the previous
The font is three-dimensional and extended
No matter the interaction of simple mouse operation
Or font animation with story and rhythm
Whether people interact with fonts
Or do other visual elements interact with fonts
This intuitive visual "guidance"
Both bring more interactive effects to font design
-Customized anthropomorphic font-
In all design areas
Emotion is always an important factor throughout
Same for fonts
Whether it's color, shape, size, thickness
Can determine the character of the font
It will also affect the environment of the font
By distorting, reconstructing, altering, or breaking fonts
So as to enlarge the character and emotion they bear
Customized fonts tend to have more personality characteristics
It is also easier to stand out from many fonts
But this font also has absolute inferiority ！
Only applicable to special situations
For example, Google, a high-end player with customized fonts
The font of the homepage often changes according to the needs of the situation
Except Google
Actually, everyone loves emoji now
It is also a special customized font
Outstanding personality, intuitive and extremely personified
And this new text is even constantly influencing the fashion trend
It's not hard to see
Whether Google or emoji
This graphic and anthropomorphic writing form
Also loved by everyone~
More and more people talk about fonts, and people are more and more picky about design requirements. The font design in graphic design has changed from a small design detail to an essential element in the whole design. And when our Collection of Graphic Design Studied Abroad Start paying attention to fonts, and never forget: Collection of Graphic Design Studied Abroad No matter how well the Chinese font is designed, it can never be separated from the whole design. The most important thing is never how beautiful the font is, but how to use it, under what circumstances, and what information the designer hopes to convey through it! Graphic Design Study Abroad It is absolutely a major requiring comprehensive ability.
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