Do you still remember our expectations for 2020 when it is still in the future? From the childhood science and technology fantasy of "going up to the moon and down to the five seas to catch turtles" to the simple vision of hoping for good weather and a bumper harvest of grain, although now, it is obvious that 2020 has given us a blow, like Pandora's magic box, although disasters, plagues, greed and pain spread, we should not forget that there is still hope at the bottom of the box. It is with this vision in mind that last year, natural light and random creation cooperated with teachers in Chengdu campus and students who participated in the work collection training to produce a unique calendar as part of the work collection project.

Natural light × random creation

"Play it by ear" In 2020, Creative Design Calendar

Space walk, barn fire fighting, temple worship and Antarctic expedition, four seemingly unrelated themes, are ingeniously combined with all our visions and expectations for 2020.

In this activity, Random Creator invited teachers and students from the training campus of Natural Light Chengdu Works Collection to give them the maximum right to "change", draw lots to determine the theme, and randomly produce the style. When you see this, do you think it's a little weird and curious? What kind of surprise will the products designed by such random guidance give us?

　　 Highlights:

　　 1. "Random" sparks

Art students must be familiar with the word "random". In art, the meaning of randomness is different from that of randomness in daily life. What we call randomness does not mean randomness, but represents the philosophy of dealing with the world in a constant way. The creation of our "improvisation" 2020 calendar is derived from this concept.

First, as we mentioned in the previous introduction, we have created a problem for designers in the creation of concepts. But the final results show us that in the world of art, anything is possible as long as you put your heart into it. And such randomness is particularly valuable in the current turbulence and unrest in 2020.

"We don't know what will happen in the future, but the only thing we can be sure is that no matter what happens, we will not lose the hope and vision for the future that has been left in our hearts."

The second random ingenuity lies in the interaction between products and users. We emphasize the freedom and randomness of consumers and use transparent PVC materials for printing. In addition to the durability and wearability we are familiar with, PVC is also more convenient for people, events and places to match freely because of its transparent characteristics.

In addition to the background page, the main page and the person page of the calendar can be randomly combined according to the user's personal preferences.

So we can see the "Cyberpunk" like scene where astronauts pray for God and worship Buddha in the temple, and also see the strange beauty of "ice and fire blending" between the Antarctic ice and the raging fire. In the year 2020 of "improvisation", anything can happen if you want, because you are the protagonist of all these scenes.

Therefore, everyone's "improvisation" calendar will be the most unique customized version. Four themes with different styles and four groups of characters and events with different characteristics and harmonious painting style replace each other. The owner of this almanac is both a user and a designer. Everyone can create funny and unique ideas.

Those who are down-to-earth and like planning may gain a blessing calendar full of good hopes and visions; And the imaginative and unconstrained partners may unlock the magic calendar of various elements at all times and in all countries.

　　 2. Perfect portfolio project

If this is just what we said above, then "improvisation" may be just a special calendar. But how about telling the students that this is still a practical project that can be put into the work collection?

Yes, you guessed right, this is also the natural light Chengdu campus students to participate in the production and put into the collection, exchange for Dream School Offer portfolio project.

The original intention of our creation of this project is to endow students with the possibility of commercializing their works in addition to its own commercial value. It also comes from the consideration that in recent years, graphic visual art has paid more attention to interactive experience with audience groups.

Whether the top art colleges and universities pay attention to art multimedia and interdisciplinary awareness year by year, or the "interaction style" that more and more shows in the design around us, it represents that both the pure art illustration department and the visual design department are no longer like our traditional understanding, but simply stay on the static plane carrier. Recently, more and more artists tend to let viewers participate in the creation of their own art forms.

Such a calendar, which is innovated from the root and form, can give a perfect answer to the interaction of graphic visual design products, whether from the design concept or the way of use, and give the admissions officer a bright feeling.

On the other hand, we also know that the concept of art design products, which are the most taboo in all colleges and universities, is out of touch with practicality. Considering that students have limited social and business experience during their student years. So we used our resources to the maximum extent to help students complete such a semi creative and semi commercial project.

And students, just follow the steps of the tutor to complete the "crazy creative output", and rest assured to us!

In the natural light, we are not afraid of creative masters who are unconstrained, nor are we afraid of logical wizards who go from heaven to earth. As long as you are creative, there must be possibility of realization.

　　 3. Amazing collision between art and business

Have you ever thought about the almanac as a product that we really use and see every day in our lives. What is the reason why electronic equipment has not been eliminated until today when it is so active?

The answer is a sense of ritual. And this "mysterious" sense of ritual is not unique to China, but common to all human beings on the earth.

We respect every day we live, and can't bear to waste time; We carefully plan every day. It seems that the future days are not wasted until they are circled by symbols with different meanings on the calendar. And the almanac is such an important and unique medium of human ritual.

However, when we observe the annual calendar on the market, it seems that it is a bit too boring both in form and content. Apart from the customary tear page "calendar" and the traditional notebook "desk calendar", the experience we can interact with the almanac seems to be really numbered.

From the sense of ceremony, it must be rooted in the user experience. So in the form of creative realization, the design of this calendar also strengthens the visual sense of illustration. In terms of size, we chose a larger physical volume to make it look more like a work of art that can be displayed than a desk calendar.

This is also the original intention of our design of this "improvised" calendar - to make the daily use of the calendar more interesting, more artistic, and even more interactive.

The fact has proved that our design is also successful. The corresponding calendar is often a user group that pays attention to the quality of life, details, likes DIY, and has a rich inner world.

Such a bold concept, unique design, but unified style of details, not too abrupt interactive calendar, can make every little partner who attaches importance to the sense of life ceremony stand out.

It is in this way that starting from art and returning to the design of consumer psychology can accurately target the hearts of target groups. To present a conscientious work full of creativity and design for everyone.

Seeing this, students must also be full of expectations for this "artwork". Such a unique calendar, whether placed at home or in the studio, is a cool creative piece. You must not miss it if you love art!!

How to buy: students can scan the QR code below or search for random creations in the microstore to obtain the "improvisation" creative calendar!

Today, we introduced the training program of super cool works collection and the 2020 creative design calendar. Those who want to know about it, come to find the natural light. If you want to know more about the training of works collection, and the detailed introduction of majors and colleges, please come to the natural light free consultation.

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