The annual report of BoF fashion industry reveals the top ten themes of winning hundreds of offers from famous British and American schools! What are the ten themes of the collection of fashion design works? From cross-border to diversified, VR Fashion Week Today, I summarized 10 fashion industry themes in 2021 according to the BoF Fashion Business Review, combined with the theme of the collection of works of Top 10 colleges and universities won by the Natural Light Fashion Design Department this year, to provide some forward-looking perspectives!
Ten themes of fashion design works collection
In the past year, great changes have taken place in the fashion industry, such as the cancellation of fashion shows, the closure of stores, the disruption of the supply chain, and the weakening of consumption power According to statistics, Last year, nearly three quarters of garment industry companies lost money, and more than half of the companies' profit margins fell by 90%.
Of course, danger and opportunity coexist. People with lofty ideals in the fashion industry are looking for new hope in life and business. VR Fashion Week, virtual idol, e-commerce platform, cross-border linkage, diversified aesthetics In the collision with the current situation, inspiration also blooms in many places.
Looking forward to the future, with the digital development of the fashion industry, we also see some practical changes and deficiencies in the market. As future practitioners, we need to closely follow this turbulent and intense market and think about the focus of design creation.
Today, I will BoF Fashion Business Review 10 fashion industry themes in 2021 are summarized in, and combined with the theme of works collection of Top 10 colleges and universities won by Natural Light Fashion Design Department this year, some forward-looking perspectives are provided!
Covid-19
The epidemic theme is a "hot topic" that cannot be circumvented in recent years. The Covid-19 crisis has affected the lives and livelihoods of countless people, but also disrupted all aspects of the fashion industry. Students can focus on a series of problems that have emerged at this stage or in the future to make targeted interpretations.
Collected works of Ryan, a student majoring in natural light fashion management
On the one hand, we can think from a commercial perspective, readjust the operation mode, and formulate more flexible and innovative policies to help the industry develop positively.
On the other hand, in the context of the epidemic impact, we explore personalized inspiration and evolve more subjective and creative expressions in combination with our observation of life details.
Functional fabrics
The impact of the epidemic on the world economy is undoubtedly huge. In 2021, some regions or industries represented by China will recover slowly, but compared with the previous years, economic growth will still weaken. Before the employment problem and isolation situation are solved, the consumption ability of most audiences will be limited, and the demand for fashion will also be weakened.
Students' works collection of natural light from Huangyi offer
Therefore, in the long run, it has become a phased trend to attach importance to the demand for functional and environment-friendly fabrics. Students can focus on investigating the market in the fabric field when making collections of fashion works, rather than simply starting from the structure and external form to produce more functional works.
Digital trends
In the whole year of last year, the use of digital products has soared. Many brands have shifted their focus to online and are keen on digital innovation, such as online exhibitions, live sales, virtual catwalks, and even the combination with games, movies and other fields.
With the increase of online popularity and the increasingly complex digital interaction required by shoppers, we can focus on optimizing online experience and digital combination when considering this category of topics, and find convincing ways to integrate humanistic expression.
This extends the assessment of colleges and markets on software skills and innovative thinking on new fields for future employees, which is also a major trend in the concentration of fashion professional works for a long time to come.
Humanized thinking
Whether it is the epidemic in 2020 or the appeal for environmental protection and sustainable development in the fashion industry, humanistic thinking is the key point that cannot be ignored in the industry. In this unfriendly year, many staff still need to conduct business when safety and health are threatened, and people are increasingly aware of the difficulties faced by employees in the fashion industry chain.
With the development of society and economy, the progress of industrial reform is accelerating. In addition to helping the industry progress through creativity and skills, we can also provide more security, safety and justice for workers worldwide through the voice of our works.
Cross regional industries
The fashion industry is a global industry. Last year, due to the restrictions of the global tourism industry, the offline sales markets in many regions were seriously affected. Many brands closed offline stores or completely withdrew from overseas markets. In 2021, the international tourism industry is expected to continue to be depressed. The clothing industry urgently needs new ways to better interact with overseas consumers.
The hot situation of live broadcast and e-commerce in 2020 also shows us the change of shopping forms. Next, the online and offline markets will recover strongly. In the face of the collision between the two different forms, students can also spend time to think about it. Combining the characteristics of regional brands and online shopping methods, we can make our works shine.
Less is more
Less is more is the architectural design concept proposed by the German modern architect Lumis van der Rohe, in which "less" is not blank but simple, and "more" is not crowded but perfect. This concept is also often used in the field of fashion design.
In the current special situation, the market has proved that the repeated introduction of new product series and the design with too many complicated elements can no longer stimulate more consumption power of consumers. As brands and designers, they need to reduce the complexity of design and reduce "useless work" through a demand centered strategy.
On the one hand, it refers to the changes of design details such as color, fabric, structure and shape in fashion works, which should not be too complicated; On the other hand, it also means that the concepts and series of works created by students need not be profound and profound, but more suitable for functional and psychological needs.
Interdisciplinary cooperation
Under the impact of the epidemic, cross field cooperation in the fashion industry is accelerating, clothing brands have crossed borders, and colleges and universities attach importance to sustainable materials and functional clothing. These are all warnings that we are living in an era dominated by science and technology, and the development of all disciplines must move forward for the future, The application of high technology in fashion design and production is bound to become a new trend.
Pictures of Fashion Design Collection Project
For students studying fashion design, it also means that there are more themes and directions to enrich our design and make our creation more possible. So for students, we can try our best to grasp the trend of the times, let these possibilities be reflected in the works, and let the admissions officer see your broader plasticity in the future.
sustainable development
In recent years, glaciers have disappeared, Amazon fires, marine pollution, garbage republics, and the new coronal epidemic The frequent occurrence of various extreme problems is reminding human beings of the urgency of environmental protection! The fashion industry has become one of the biggest accomplices of environmental pollution.
In this era, overseas art schools have also promoted the combination of environmental materials and fashion, the combination of science and technology and fashion, and other new research directions in the form of opening new majors and reforming old ones; Fashion brands and designers have also begun to put the concept of "sustainable fashion" into all aspects of the commercial market
Source: Official website of UAL
These measures of colleges and universities are also a great inspiration for our fashion majors. Environmental protection themes are bound to become an important trend in the development of fashion design, and are also factors that we should focus on when selecting design projects.
Non wearable clothing
The two major sectors of fashion design, clothing and jewelry accessories, are no longer a pure function of "decoration" and "wearing", but also full of more possibilities in the future. The name of fashion designer will also extend in different directions.
The integration of disciplines starts from the blurring of the boundaries of works. Students can also integrate the advantages and design directions of different majors to discuss the future of clothing in depth when creating: for example, consider the function of clothing from the perspective of target users in combination with product design, consider the development of materials and the manufacturing of processes from the perspective of accessories, etc Non wearable fashion works are also a major trend in the future.
industrial revolution
At present, the biggest problem of fashion design comes from how to deal with environmental pollution. According to statistics, the carbon emissions caused by the traditional clothing production mode account for more than 8% of the global total In addition, the acceleration of commodity production and circulation has also resulted in the elimination rate of clothing and the backlog of inventory, while most clothing is difficult to recycle and degrade due to the relationship between fabrics, resulting in a waste of a large number of resources, and the industrial revolution of the clothing industry brooks no delay.
The working methods of many big brands during the epidemic have also undergone fundamental changes, and will gradually improve their performance in the next few years. Therefore, a new working mode may emerge. Armed with high-tech clothing products has become the future development trend of many fashion brands. The continuous development of science and technology also indicates that the traditional clothing specialty will face new challenges.
Today, based on BoF's prediction of the top 10 fashion themes in 2021, I will analyze the topic dimensions that can be referred to in the next year's collection of fashion design works, and bring you some inspiration and thinking.
For a long time, fashion design has been closely related to the market and commerce. However, compared with designers in the industry, the creation of students and creatives is more like designing for the future. Students' works may not need to fully follow the business rules, consider costs and returns, but understanding and forward-looking thinking about the industry are indeed the lessons we must do.
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