Not long ago, the wiki show, which has been in the fashion circle for 24 years, officially announced its closure, but this did not seem to surprise many people. In recent years, the ratings have been falling, the "swimsuit line" has been cut off, and many offline underwear stores have been closed. The brand's successive big moves prove that this clothing company, which focuses on the "cool line", is getting farther and farther away from the fashion market Indeed, at the beginning, many students came into contact with the collection of works and thought that clothing design should reflect the sense of hierarchy and structure of clothing, so they would deliberately avoid lightweight and less structured fabrics and patterns. However, in this era of advocating diversification, is the design of lightweight clothes really not competitive? Today, we will talk about how to create "cool" clothing works in the collection of clothing professional works, and we will get a surprise!

　　 1. Choose "underwear", "sportswear", "swimwear" and other special themes

First of all, this type of topic selection is relatively rare in the collection of clothing professional works, which is relatively more likely to leave a deep impression. Secondly, these functional clothing types have real demand in the market but are relatively simple in form, and students have more room to create.

In addition, this type of clothing topic is also very suitable for students majoring in fashion management to choose. Many colleges and universities do not have a rigid requirement for the collection of students' works from the Fashion Management Department, but it can be a very important bonus item for us. For Studying Abroad in Fashion Design For the project, the completion of ready-made clothes is not our focus, but a design theme that fits the commercial market and social topics is very critical.

Because of the limitation of structure and fabric, it is difficult to make these clothes with special materials into ready to wear clothes. But in business, it is a very suitable angle for divergence. The first is to adapt to women's topics, breaking the "gender" prejudice is the eternal theme of the clothing industry; Secondly, "multiple clothes", "underwear" and "sportsmanship mix and match" are the trends of major clothing brands in recent years. Students can also look for the next trend point in the commercial market as a divergence.

Collected works of Ryan, a student majoring in natural light fashion management

Then, for students who choose such topics, understanding the market is the key. Let's take "underwear" as an example. At the beginning, we mentioned that the reason for the failure of WikiLeaks is that it is getting farther and farther away from the market. What is the current market like—— Advocate diversity, that is to say, everyone has different standards for beauty, while Victoria ignores the real needs of modern women.

On the contrary, we can see that Savage x Fenty and other latecomer lingerie brands occupy the market share that Victoria lacks so quickly because they pay attention to the demand for "lingerie" or beauty of different shapes, skin colors and ages. Secondly, they set up different series of divisions considering the different roles of women in modern society. That is to say, their design starting point is not "public aesthetic" but "people-oriented".

Savage x Fenty Poster

　　 London Fashion Institute LCF also has a special underwear major - Fashion Contour. The definition of underwear in this course is also more extensive, including underwear, close fitting clothes, swimwear and structural underwear, and these are topics that students can try to choose.

In addition, there is also a special LCF sportswear major of London Fashion College - Fashion Sportswear. The course introduction wrote that sportswear is a rapidly developing industry, which integrates the dual focus of function and fashion. Designers need to consider sports, science, new technology Fashion trends and cultural background and other comprehensive factors are how to affect fashion retail.

Professional student works of Lunshi Fashion Sportswear

　　 2. Choose a theme that gives people a "cool" imagination

Many times, we think that "cool" refers to clothes with few fabrics. In fact, "cool" is related to people's senses, not only visual feelings, but also touch and imagination. For example, when we see cotton, linen and tulle, we think of summer, and when we see woolen cloth and wool, we think of winter. The "sense of season" that this material brings to us is exactly the touch we will imagine when they contact us as clothing fabrics.

Then making good use of this imagination will bring us different creative space. Many students are unwilling to choose cool clothes as the design theme. For one thing, they think that there is limited space for the selection of fabrics, and for another, they think that the cool feeling is not suitable for the mix and match of various materials. In fact, when "cool" is the theme, we can also choose a combination of different materials to create a three-dimensional sense.

There is a set of works named "Bubble Bath" in the collection of clothing professional works of students of natural light Qingwen. It is the theme that students of Qingwen came up with when they observed the structure of colored soap bubbles falling on the human body when taking a bath.

Works of Qingwen, a student of natural light

The soap bubble is light enough, but it does have a sense of volume. Qingwen took this into account. In the final garment production, she used tulle as the main fabric of the garment, iron wire as the internal framework, and plastic balloons bonded to the garment surface as a means of expression to shape the garment structure.

The final ready-made clothes not only reflect Qingwen's space for clothing structure creation, but also fully conform to the cool feeling of the theme "bubble bath", and this contrast also gives the work different vitality.

Natural light student Qingwen's work collection

When we choose to express the theme of "cool feeling", we can not only diverge from the fabric, but also choose the color and texture that are consistent with our inherent impression of "cool feeling", and make good use of the combination of different materials to create works with rich structure.

　　 3. Collision of different design sparks by means of "interdisciplinary" means

We all know that fashion design is a major that attaches great importance to technology. Students need to master basic skills such as body structure, sewing, and pattern making, and run through the whole design process as the basis of design to ensure the rationality of the final garment and the presentation of the design theme.

Therefore, one of the biggest difficulties for thin clothing is also reflected in the cutting of works. For example, the "three-dimensional cutting" method often used by students of fashion design actually requires very high stability of the fabric, so as to ensure that the complete fabric can achieve the effect we can control in the process of folding, cutting, drawing, and collage.

Source: ins # martinMargiela

What else can we do to ensure the controllability of lightweight clothing? We can try to combine it with interdisciplinary themes. Making good use of the creative techniques of other disciplines or the use of new technology can not only solve the limitations of traditional clothing design fabrics, but also show our more comprehensive professional skills.

For example, the combination with architecture, which is the most common in the clothing industry, uses the appearance characteristics of the architecture to break the cutting of the human body structure to shape the avant-garde; Or combined with new technology, sound, light and electricity can be used to create the atmosphere needed in the creator's theme, which can be extended to our "cool" theme.

Huyu, a student of natural light, used the field of interactive design and service design to create new design sparks with the clothing profession in his professional clothing works. By studying the shipwreck, he created a survival jacket, hoping that this design can help increase the chances of survival when disasters occur.

On this transparent life jacket, the new technology of integrated molding was used to greatly reduce the weight of the clothing, increase the inflation and compression resistance of the clothing. He hoped that this design could help increase the chances of survival in the event of disasters, which also reflected the problems of some life-saving measures.

How to create "cool" clothing works in the collection of professional clothing works? Today, the natural light introduces these to you. There will be no absolutely limited theme or absolutely inappropriate style in the clothing design. The colleges and universities have no absolute preference during the investigation. The fresh visual effect and infectious theme will be displayed with rigorous and appropriate design techniques, and our creativity will be shown as much as possible in the works, It is the only rule of our fashion design!

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