Where is it good to study in digital media? This article introduces the graduation and employment of digital media, analyzes the popularity of works in the digital media industry, the learning direction and employment prospects of digital media majors in famous universities, and looks at the digital media art study abroad.
Analysis of digital media works
Last Thursday, at an auction of Christie, a deal was concluded that can be included in the art history textbook.
The pure digital work "Every Day: The First 5000 Days" created by American artist Mike Winkelman was sold at a price of 69346250 US dollars (about 451 million yuan). This transaction price is the third highest in the auction of works of living artists, breaking the record of the highest transaction price in online auction. In addition, this auction is also Christie's first online auction of pure digital art.
Beeple, Everydays The First 5000 Days, 2007-2020
This group of works that have sold for a high price is like Mike Winkelman's "online works collection". Since May 2007, Mike has published an image work created by himself on the social network every day for 13 consecutive years, including photography, painting or some 3D digital works.
ins：beeple-crap
It has attracted more than 2 million fans on Instagram, including Justin Bieber, Katy Perry,; Even LV, NIKE and Apple have placed orders with him, and he is a truly "Internet celebrity artist".
Beeple × LV Spring/Summer 2019 Series
In fact, Mike doesn't have any learning and working background in art. He studied computer science. At the beginning of the Everyday project, Mike just released some simple paintings or photos. But as he gradually mastered digital technology and 3D software, he added abstract themes, colors, forms and repetitive elements to his works.
Beeple, "Home Planet"
In the last five years, his works have become closely related to the times and often respond to current events. In this regard, Mike Winkelman said: "Now I will look at my works from the perspective of current events cartoonists. In addition to sketching, I also use the most advanced 3D drawing tools, such as" chasing hot spots "to express my opinion."
Left: Beeple - "Tom Hanks Defeats Coronavirus"
Right: Beeple - "American Election Cruise"
With 5000 pictures collected in 13 years, the artist combined recurring themes with evolving visual forms to form a work with unique aesthetic style. The cross era significance of Everydays The First 5000 Days is not only the price tag, but also a huge impact of NFT (Non Fungible Token) art form on the contemporary art market, which also indicates the infinite potential of digital creation in the era of change.
What is NFT art?
NFT (Non fungible Token) is an irreplaceable token. This emerging market is rapidly integrating art, music, finance and business fields. In fact, this form is not strange to us.
In short, NFT is an emerging digital collection. For example, the electronic albums we bought on the online platform, the wonderful collections in sports competitions, and the audio materials in movies are both works of art and can be sold as commodities.
Left: Nyan Cat
Right: NFT work - Sum Cuique Labs GmbH
The most familiar NFT artwork is NyanCat/Rainbow Cat. In February 2021, a work of Nyan Cat's facial expression pack was sold in the Internet market at a price of 590000 dollars, which was also a controversial issue in the NFT market at that time.
In fact, it is not a facial expression pack that can be used every day that sells $600000. It is also a certificate proving the ownership of GIF. The result of this auction also surprised Chris Torres, the creator of Rainbow Cat. Later, another of his works, "Unfortunate Brian", which spoofed his good friends, was auctioned off at a price of 38000 dollars.
Understanding this premise will make it easier to understand the work "Everydays". Nowadays, we can create an artwork on mobile phones, computers, tablets and other electronic products, and everyone can see or even download it for discussion and viewing. However, the value of NFT art refers to its ownership and commercial utilization, which is reflected in the ownership of the regional chain.
Just like our contemporary art, we often see some simple abstract paintings or the creation of performance art in the art gallery. It seems simple and easy to copy, but the second piece of the same work loses all its value. The existence of all digital media makes art no longer "follow the rules" like traditional easel art. Its own criticism and popularity are the most prominent features of contemporary art.
Prospects for Studying Abroad and Employment of Digital Media Majors
Digital media is a rising art form, which breaks and transcends the concept of traditional art and emphasizes the relationship among artists, works, audiences and environment. It makes the above several "roles" related to each other, giving each "role" a broader perspective and dimension.
It is a broad field of expertise, Prefer the combination of art, technology and emerging materials , including digital art, interactive devices, computer design, 3D design, computer animation, virtual animation, robot art, and art combining other disciplines. At the same time, it also emphasizes the exchange consciousness of art in society, history, information, technology, science, biology, engineering and many other fields.
Where is it good to study abroad through digital media
UCLA Digital Media
It is such an interesting and mysterious new art form that quickly attracted countless artists, and also attracted many art/design students to choose to use it to express their understanding of the world.
And because of the practical needs of the market, the Department of Digital Media has been listed as the most popular occupational category for many times, and is also the most popular professional field among overseas students and domestic universities. The following disciplines are included: Games, animation, photography, entertainment, movies, digital media, etc 。
Painted Skin 2 Animation Film Concept Original Design
These emerging fields have gradually become necessities of people's lives, and each discipline can independently divide many employment options, In addition, the combination with computer technology expands the scope of the field The operation of various online platforms and the innovation and iteration of the media industry have made the public more deeply aware of the convenience and feasibility of digital technology.
CMU Digital Media
At the same time, the demand for new professional positions is increasing, and the requirements of enterprises for talents are also getting higher and higher. They need more comprehensive and complex talents.
In the future, the development of all walks of life is bound to be diversified, scientific and sustainable. This trend also means that the market and enterprise talent needs change. They will pay more attention to the compound talents who can bring new skills and creative thinking to the company.
Whether students choose to stay abroad or return to China for development, start their own businesses or work in companies after graduation. Before entering the society, every student needs to consider what skills we need to cultivate and how to increase more abundant knowledge reserves under the background of the times.
New York Film Academy
Parsons School of Design
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