Study abroad in art in American universities How to design fonts when applying to art schools? Composition of collection? Children's shoes, natural light today uses real offers (not electronic ones) to tell you about typesetting, font design, color matching. Maybe most children's shoes have never seen real offers, so natural light will talk about design while sharing the offers with you today! Preparing Application for Studying in American Arts Look at our children's shoes!
These are the offers we are going to "tear down" today, which is more exciting than buying things live and unpacking! Press from top to bottom and from left to right, respectively: Art Center School of Design ACCD, Pratt College of Arts, New York School of Visual Arts SVA, Chicago School of Arts SAIC, NYU, SAIC (year-round atlas), Ringling, OTIS, Maryland School of Arts MICA, ACCD (another version), Rhode Island School of Design RISD 。
The natural light will be opened one by one to show you:
-ACCD for Studying Art in American Universities-
First of all, let's take the ACCD of the Art Center Design School for the application of American art study abroad as an example to see what is in an offer file?
1.offer
2.Design Culture Immersion
3.Academic Calendar 2018-2019
4.Tuition and Fee Information
5.Accepted Applicants
6.Health Information
7.Acceptance of Admission Offer
8.Tuition Deposit Payment
9.Housing and Arrival Information
10.Process Instructions
11.Certification of Finances
12.Housing and Arrival Information
13.Access Guide
(Other colleges and universities also roughly cover the above contents)
In brief, these contents can be divided into three categories: first, offer, then various forms that need to be filled in before admission, and finally, college information and admission instructions; It can be said that it is very comprehensive and careful.
Let's take a look at the design details. The first is the folder containing the offers and materials. It can be seen that the two are different. The upper left and right edges are green gradients, while the lower one is yellow gradients (you can see the school's carefulness); As we all know, the logo of ACCD is an orange dot, so on the cover of the folder, the school selected the most distinctive "circle" as the main visual element. The whole large circle consists of orderly arranged wave points, which gradually change from large to small to the edge of the folder.
Open the Design Culture Immersion, this is a four page book, and the main color is the same bright pink as the folder cover, and Art Center School of Design ACCD The most symbolic orange color. The main cover is a title, subtitle, and cover map. The back cover is a calendar of courses from July to August. The notes of each course are very clear. Each page is divided into three parts: header, left, and right. The large area on the right is the main content information. The left side is marked with small boldface with picture information. The content division is clear and easy to understand. The whole folder and the inside pages are all in sans serif font, giving a clean visual comfort, and bright colors are selected to be used in prominent positions such as the title (look carefully~in fact, these typesetting are all gridded~).
-Pratt, an art student from American universities-
U.S.A Application for art study abroad Pratt College of Art 's offer should be the simplest of all offers today. The folder contains very real white offers, and the attached materials are all black letters on a white background. This cover is really amazing to our office!
Before I got it, I thought it was a three-dimensional collage. When I put it in my hand, I found that it was a complete picture. The two works on the cover were all by the students of the school.
-American Art university Study abroad SVA-
U.S.A Application for art study abroad New York School of Visual Arts SVA The first feeling of our offer is that we are truly a "visual arts" college, and even the envelopes sent by mail are carefully designed!
The offer of SVA New York School of Visual Arts can be said to be very "American". Both color, text and graphics are very typical retro American. In addition to the offer and the data school, a sticker is also included, which is very cute. However, in this offer, natural light wants to tell you more about these two posters of Accepted Students Day.
The title of 2018 chooses to use the combination of sans serif font and serif font (italics, handwriting). This design can break the rigid layout and make the design less formal. The lines are soft but also add a lively character. And the number "2" of the date in the page is written backwards to increase the sense of joy, These are consistent with the text content of the poster and the activity content of Accepted Students Day. This combination of sans serif font and sans serif font has the characteristics of softness and shape, but it is also necessary to pay attention to the differences in thickness, size and color between the fonts (even the differences in printing technology, silver gray font is hot silver processing), otherwise the readability of the text will be reduced, At the same time, it will also make the picture look messy.
This font similar to the "illusion art" style was used in the 2017 poster headlines. This element was selected from the pencil forming a circle on the offer cover. This form of transforming text into graphics will also bring fun and visual highlights to the picture. In addition to interesting fonts, the natural light also focuses on the production process used - hot silver (gold), which was also used in the 2018 poster. One font used two printing methods to increase the stereoscopic feeling of the font.
-Study abroad in American art universities SAIC-
U.S.A Application for art study abroad Chicago Academy of Arts SAIC The font part of the folder cover also applies to a special printing process - embossing. Through embossing, the white color block containing the font protrudes out of the entire folder cover, forming a layer on the two-dimensional plane, and creating a richer sense of vision.
The font in the upper left corner of the folder is also designed, which is composed of lines and wave points, combined with the school logo, name, and introduction. The important parts and non important parts use fonts of different sizes and thicknesses, highlighting the key points without appearing confused.
-SAIC Yearbook Atlas-
The yearbook is packed in the box on the left side. When opened, it is a thick book, The chapter pages inside are also embossed (by touching the book pages, you can clearly feel that there are great differences between the chapter split pages and the content pages in the paper thickness and material, which is not only for the convenience of chapter division, but also because of the embossing process. The embossed paper has a certain thickness compared with ordinary paper).
-American Film University NYU-
NYU New York University It is also a popular offer, which is different from the folders of other American art schools, NYU What is provided is a brochure. The cover is a "NYU" letter that can be folded and opened. The whole brochure is mainly in purple and green colors. Like ACCD, they use their logo colors (one of the simplest and absolutely error free ways to unify images in typesetting is to use uniform colors).
In addition to the main color purple, it also uses high brightness green as the title color of the main content. This color matching with a sense of color contrast must pay attention to the size of the use area. Too much use will not attract vision but will give people a harsh sense of disgust, especially when the same high brightness purple is the main color. (This is why the picture on the cover is gray)
The opening of the inner page is like this. The main contents of the school's various data display inner pages are large and green fine fonts, and are framed with purple rectangles to avoid visual clutter.
-Ringling, American University of the Arts-
Speaking of Animation, illustration, game design The great theological school of the world, Ringling College of Art and Design Absolutely occupy a place, and when the natural light sees their offer, the worship of this university is simply deeper! This is the "true offer". Everything is packed in a small box. The contents of the opening are so rich that the natural light is jealous. Two envelopes with "YAY YOU!" are filled with offers and brochures respectively.
In addition to this regular content, there is also a set of colored lead, notebook, and a large black and white illustration of the campus map. You can use this set of colored lead to color all the content. Even the welcome card is very exquisite. The school should not be too distracted by such a beautiful offer package!
-OTIS for studying in American universities-
Compared with other "super large" American art school offers, OTIS Otis College of Art and Design The offer is much more delicate and lovely. Like SVA New York School of Visual Arts, the envelope containing the offer is specially designed to have a sense of composition The words "WE WANT YOU!" on the cover of the envelope and the folder are all designed as rectangles, and the O in the folder YOU is also made of "hot silver", which is not too eye-catching!
Open the folder, and you can see that the background page is composed of empty white boxes and school students' life photos. In the upper left corner, the school has reserved a small box, "Imagine yourself here", for the students who have received the offer. As soon as they have received the offer, the students have a feeling of being integrated into the school.
In addition to the offer, there is also a sticker attached to the folder. The font and pattern edges on the sticker are all "letterpress printing". The letterpress printing is one of the oldest printing methods. The principle is very simple and the process is very convenient, but it is the most obvious processing method. Through printing and coloring, you can use a single two-dimensional plane, Create multi-level visual and tactile effects. Here are the stickers!
GIF looks more intuitive~
-MICA-
Maryland Academy of Arts MICA Still amazing! The black and bright green are very eye-catching. The font design of the main cover and the layout of the back cover of the folder are very natural! The white characters on the black background are deliberately designed to create a mottled feeling!
The contents of the folder are black and green in a uniform style, except that the offer is a regular black text on a white background. The layout of each sheet is very delicate. Like SVA, it is a very retro American style, but different from SVA. MICA This American art and design college has used bright colors that have been popular in recent years. It has added young elements while restoring the ancient style, which is more impressive! At the same time, in this kind of almost pure text typesetting, if all words are words, it will be very boring. Therefore, while the text content is not increased or decreased, in addition to adjusting the font, size and color, simple graphic elements are also added. This design can often be used in the typesetting of more words and less pictures, simple graphic elements that match the text font, It does not appear abrupt, but also adds interest and highlights to the overall picture. The overall layout is very regular and at the same time, it is easy and interesting.
There is also a large propaganda poster in the folder. Simple color matching and handwritten big character newspaper style fonts are retro and trendy, bringing a very visual impact!
-American university art study abroad RISD-
The last thing I want to show you is the Divine School—— RISD Rhode Island School of Design . (Did you find that these American art schools all prefer highlighted solid colors)
In addition to the offer, there are a series of other things in the same color. First, open the "OPEN RISD" book, which is a four fold small fold.
Next, the big brochure is a favorite of natural light. It is a three fold brochure. No matter which two pages are folded together, they can form a complete page in harmony! (Here's the natural light. Many students are used to arranging the left page first and then the right page in typesetting. This is not a good habit. It often makes the two pages look messy due to their different styles. In typesetting, attention should be paid to the layout within the same visual range. Whether it is left and right pages, up and down pages, or such folding should be carried out first as a whole After typesetting, adjust the details separately, so as to ensure that the style is uniform both individually and as a whole)
The whole fold can be opened after three folds, and a large poster can be opened. The details, whether font, small graphic elements or patterns, are full of design sense and intention, which is the whole process of opening the offer today!
Today I mainly showed you Overseas study offers from American art colleges Although it is only an offer, I can already feel the strength of these institutions. Even "small things" like offer are designed so beautifully. Even "small details" on these "small things" are all careful and meticulous, which makes people more interested in American art study These colleges are full of expectations. Natural light hopes that after you have seen these offers, you can be more hopeful and motivated, and also hope that you can use more interesting ways to bring you more dry goods in the future!
Recommended information about application for studying in Natural Light Art:
Art study application, details of graphic design major of Maryland College of Arts
Regarding Pratt's application for art study abroad, what are Pratt's ace majors? What do you need to study art works?
Art students apply for illustration design at Maryland Academy of Arts. Do you know the requirements for art graduate students' overseas illustration design works?
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