The British product design direction, which is dominated by Huangyi and St. Martin, advocates open thinking as the leading, innovative and diversified creation methods; Both ACCD and Rhode Island, the product design schools in the United States, attach great importance to the combination of theory and technology to deal with the complex business market. In particular, ACCD has carried out cross college cooperation with the business management discipline, and has also developed another talent training method in the field of product design.
Corresponding to the focus of the course, the four colleges also have their own emphasis on the requirements of the portfolio: Huangyi attaches great importance to innovation and concept experiment, so in addition to the visual portfolio, we also need to provide a 2-minute video recording the creation process; Saint Martin emphasizes the multi angle and creative thinking process of design projects. Although Rhode Island has no clear project requirements, we need to pay attention to the visual expression of works and the perfect project derivation process in a visual presentation way; ACCD is the most specific collection of works required by the four colleges and universities. It requires us to show our comprehensive abilities in aesthetics, hand painting, professional skills, creative thinking, etc.
In addition to these four universities, there are other universities with different styles in Britain and the United States, including Savannah Institute of Art and Design, which emphasizes the integration of product design into all aspects of life, and California College of Arts (CCA), which attaches importance to the experimental nature of product design and students' prototype production ability And so on, I hope that when students are faced with the choice of school choice, they can carefully investigate and listen to professional opinions, and find the most suitable target school!
