Kingston has the first major in visual communication, graphic design and product design in the UK, and other majors related to art design are basically among the best. In other words, to some extent, Kingston's art and design majors are even more recognized than professional art schools. In comparison with other majors, first of all, in the professional introduction, Kingston emphasizes the development of students' independence in the field of media design more than the previous two colleges' praise of Studio and cooperation projects. How about the media design of Kingston University?

Media Design of Kingston University

How about the media design of Kingston University?

Kingston University attaches great importance to "individual ability" both from the purpose of curriculum setting and teaching generalization. It is hoped that students can complete the exploration and development of contemporary media design concepts by themselves through classroom teaching.

Kingston University Media Design Advantages:

That is to say, Kingston pays more attention to students' innovation and pioneering ability than practicality. Relatively speaking, the curriculum design goal is more ambitious, and also highly emphasizes the importance of interdisciplinary ideas.

Kingston Media Design MA Official Website School Advantages

It is also worth mentioning Kingston's question and discussion on the identity of "designer" in his introduction. As we know, Communication Design is no longer limited to a "flat" one-way specialty, but a comprehensive field based on interdisciplinary existence. Although students, on the other hand, they are also researchers and pioneers in this field. And this is exactly what Kingston places on students.

MA Curriculum of Kingston Media Design

Media Design at Kingston University:

In the detailed curriculum, Kingston first roughly divided teaching into four levels: Interactive Image, Graphic Identity and Experience, Social Design Activism and LetterForms.

These concepts may be half familiar and half unfamiliar to students. Kingston has also added many unique ideas and ideas of its own institutions in the field division of media design. Let's take a look at them in combination with detailed courses.

We can see that in addition to the familiar academic research speculative courses and graduation design projects, visual grammar and visual narrative, two relatively unfamiliar concepts, have also emerged. These two concepts are the biggest highlights of Kingston's postgraduate course in media design.

First of all, let's take a look at visual grammar. In fact, the real meaning of visual grammar is "how to accurately use visual design to transmit information". This concept is just like we use correct word order and grammar to speak, so it is called "visual grammar".

In Kingston's concept, visual design, like writing an article, has the relationship between contexts, as well as the relationship between words and images. These intricate relationships are the grammatical logic of visual design. By mastering this logic, we can directly master the ability to accurately transmit information in the field of visual design. Students can come to understand, LCC visual design 。

Now that we have grammar, the second step is to tell stories that are attractive, so we have visual narration. Narration here does not simply refer to the act of telling stories, but refers to all visual ways that attract users through narrative means.

We can see that Kingston believes that in the current era of rapid technological change, it is the key to media design to make users clear through correct logical expression, and to attract information. The new concept of visual design discipline introduced from this is the reason why their majors surpass art colleges and become the number one in the UK.

Kingston has a more academic style of traditional art and design colleges. It not only completely redefines and deconstructs the major of media design, but also has its own unique teaching system and highlights of major setting.

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Graphic Design Major of Kingston University and Application Requirements

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