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Art study abroad > Art Encyclopedia >The graphic design is left blank "show the theme between the virtual and the real"
The graphic design is left blank "show the theme between the virtual and the real"
The blank space in graphic design is derived from Chinese painting in art design. In applying for foreign graphic design, the blank space layout technique of graphic design works is also particularly important, which can create a flexible and free sense of space in artistic vision. How can leaving blank highlight the theme between reality and reality?
Graphic design left blank
Time: 12:23:06, June 12, 2019
Ms.Dong
de montfort university
Book Art | Graphic Design

"Leave blank" is a creative technique and space rule commonly used in graphic design and painting. Graphic design is a discipline closely related to modern commercialization. Usually, a 2D picture needs to express rich content, which requires designers to handle the proportional relationship between blank space and other elements as a whole.


Graphic design left blank


White space is not to leave white, but to leave space to guide the audience's eyes to the most important part of the picture. There is no strict proportion of the layout rule of leaving blank, so as to create a flexible and free sense of space.


The introduction of blank space into modern graphic design is an important manifestation of modern graphic design seeking a breakthrough. On the premise of not violating the overall design rules, we should innovate boldly, dare to imagine, dare to break through, so that the two can collide with a new artistic spark.


Graphic design and painting have similarities and differences. We should design and grasp the integrity of the screen. On the whole, deal with the proportional relationship and contrast relationship between blank and other elements. Macroscopically grasp the overall beauty and harmonious beauty between the blank and other elements. In the local design, the virtual and real design shall be reasonably coordinated, the proportion shall be appropriate, and the specific positions left blank shall be designed to make the points, lines and surfaces mutually cooperate to form a simple, clear and neat layout effect.


In fact, as a design technique, white space can be used not only in graphic design works such as posters, packaging, books, but also in font size, line spacing, color balance, etc.


Graphic design blank vision

Hong Kong Jewelry Fair Visual Identification


For graphic design, designers need to combine the words, colors, and graphics they want to express in a limited space to highlight the subject while improving the artistic beauty, so "leaving blank" is particularly important. When leaving a blank, we should pay attention to people's reading habits, better enhance their visual communication function, endow them with aesthetic emotion, and induce people to read with interest.


Even in the layout of students' graphic design works collection, it is also an important reference. Sometimes, the works collection does not need to be "filled" for the purpose, and the layout content with clear priorities and degree of relaxation can give people the most comfortable visual experience.

Time: 2020-06-12 14:23:06
Student Comments:
classmate
Chengdu
The rational use of the visual trend of blank space is conducive to highlighting the design theme and guiding the audience's eyes to flow according to the primary and secondary priorities. Each design work has its own unique style. Due to the combination of various fonts and pictures, a work must have a style tendency that conforms to the whole work, forming an overall mood and emotional tendency. For example, for the appeal elements mainly based on pictures, the blank space should be arranged in an appropriate position compactly, and should not be excessively changed and scattered, so as to avoid confusion of vision flow due to unclear theme.
classmate
Chongqing
The main function of blank space is to communicate the author's intention and various information to the public with pictures and words in visual communication. To achieve this goal, we must consider the appeal effect of asking for help to give a clear visual impression. Therefore, in the design, we should avoid clutter, make it easy for people to recognize and understand, and not design for the sake of design. We should forget the more fundamental purpose of design in order to better and more effectively convey the intention of the author and express the theme and idea of design. The treatment of leaving blank in the design is to make the black and white clear and the overall clear, so that the theme can be fully played.
classmate
Xi'an
In fact, the combination of characters, even for a font, can be very beautiful by using the contrast between size and thickness. There is no need to do too much deliberate design. The goal of design is always communication. The biggest difference between light white space and heavy white space is that light white space combines the advantages of heavy white space and is not affected by brand attributes. Almost any brand can use this technique to express. For new designers, mastering the technique of light blank can get rid of the situation of being kidnapped by the material.
classmate
Qingdao
Starting from the whole, taking into account the local -- The designer must be aware of what is going on in the design process, and design the layout according to different themes. It is necessary to start from the whole, grasp the proportion relationship between the blank and the black component in the picture, and at the same time, the black and white echo, set off each other, and grasp the whole layout macroscopically. In addition, the rules of formal beauty in plane composition should be flexibly applied, such as the interspersed composition of virtual reality, proportion, dots, lines and planes. The white space should be carefully designed to pursue simple and clear picture effects, clear and reasonable visual center, so that the picture can be permeated with the rules of beauty from the whole to the part, so as to design wonderful, distinctive and strong visual impact works.