Natural light "random creation" design service company officially released! 500+designers/artists team, focusing on cross media integrated design, is different from any innovative design service company/brand in the market. Eight professional design sectors and service systems are dedicated to bringing exclusive brand visual shaping to enterprises, providing the only accompanying brand development service in the industry, not only providing one-time design help, It is about taking care of the whole process of brand growth, updating design services at any time according to the current situation of brand development, and accompanying each step of brand development. At the same time, "Random Creation" also pays more attention to the growth status of young designers, continues the teaching and service concept of natural light, and helps young designers incubate and grow.
With the enthusiasm of designers, trace the original state of design, and define the aesthetic value of the era with boundless creativity and imagination!
Brand concept
"Random Creation" - an innovative design service company focusing on cross media integrated design; It is also committed to providing enterprises with exclusive brand vision to meet the comprehensive needs of enterprise development. On the premise that customers solve problems, design schemes are built organically with the "random" combination of various design methods to provide customers with personal design products.
"Random Creation" takes brand positioning as the guide, design concept as the source, and multi-dimensional+cross media design method to strengthen the unique value brought by brand vision for enterprises and create more timely visual marketing capabilities.
In our opinion, randomness is not randomness, but a "random" combination of different designs according to the design requirements while solving design problems.
It is a strange adventure and attempt, but also a challenge and cry from our heart!
Brand highlights
500+overseas background designer team, talent pool reserve
With natural light professional instructors and graduates as the main core, covering all fields of the original "six major departments", more than 500 designers with overseas study background. Among them, there are animation designers who have worked with Microsoft, senior designer consultants, and designers who have served COFCO, Marriott, Hermes
Every designer has experienced strict screening and evaluation. The background of overseas art schools is the foundation, while international aesthetics and unique artistic vision are the key. Moreover, they have excellent communication and control ability and multi-dimensional cooperation experience. All designers work in the team as creative director, senior designer, assistant designer, etc.
8 major design service sectors, covering commercial and non-commercial areas
In the current society, most of the design works we see have the characteristics of "similarity". Whenever a brand releases new products, similar products will quickly occupy the market in a short time. This may be a different development trend for the market, but for design, it is a precursor to gradually becoming "mediocre".
The emergence of "random creation" aims to change this situation, combine the original advantages and characteristics of natural light, turn all the design concepts that have not yet landed into reality, and realize the landing of more projects.
Visual integration, online construction, product promotion and manufacturing, image customization, product optimization, media expansion, space management, event planning, and product services are divided into 8 sections to solve the design status from the source!
Cross border integration, the only innovative accompanying service in the industry
At present, there is a problem in the design market: even if the enterprise employs a professional design team, it is still unable to make the best use of everything, and almost all design services are one-time. The "accompanying service" supported by "random creation" will solve this problem from the source, provide customers with the most comprehensive and personalized design scheme, and fully meet customers' design needs with the most practical design scheme based on detailed data analysis of customers' products, operations, marketing, etc. Lifelong incidental design services, for the company and brand to create a design program optimized at any time!
Completely abandon the "sameness" malpractice in the design market, give a new definition of design in a cross media way, and raise the aesthetic significance to a new dimension. Different designers in the design team interpret the design needs of the same customer in a multi-dimensional and multi angle way, and create an inevitable excellent design with the accidental collision of multiple media in the cross media creation environment!
National support for natural light, incubation plan for young designers
With natural light as the background support, 11 campuses/cities at home and abroad share resources and platforms; As future designers, "random creation" will give students the most realistic design market experience and experience. Huawei, Tencent Tesla、 Sanlian Bookstore Costa、CASIO、 Didi WeWork、 A few words... brand strength supports the core of the team.
Natural light always adheres to the overseas immersion teaching experience and atmosphere. In the teaching process, we always regard every student as a potential designer of the future. They all have an immeasurable future and possibility. "Random Creation" continues and upgrades this cooperation relationship. Tutors and students, as partners in the team, jointly participate in the whole process of the scheme, and provide guidance and support to students. "Random Creation" is more an incubator for young designers!
Random talent pool
Multi dimensional comprehensive design resources, full platform, full professional coverage, the best team support for brand and fee commercialization organizations, 500+senior designers in vertical fields, with an average of more than 7 years of experience in the industry.
Team gradient construction+management, creative director of 8 major sectors, with senior designers, assisting designers, assistant designers, more creative incubation talents as backup capacity.
Wang Xun
Animation Design Director
Undergraduate graduated from Nanyang Technological University of Singapore, and postgraduate graduated from New York Institute of Visual Arts SVA。 He once worked for Singapore VHQ Media, and participated in the design and production of TV advertisements. In 2014, he joined the video wall design team of Microsoft retail stores in the United States. His personal works have won several international film festivals and student design competitions, and he has accumulated rich experience in design and dynamic image production, with rich international experience.
Yu Yang
Illustration Design Director
Graduated from Alberta College of Art and Design, Canada, and served as a teaching assistant in the Oil Painting Department during the school period. His works have been exhibited and awarded prizes for many times. After graduation, he was successively employed by many graphic design companies as a graphic designer and illustrator. At the same time, he has become a contracted painter and guest artist of many galleries, and has organized and participated in individual exhibitions and group exhibitions for many times. His works were also reported by the local magazine "Art Katalyst".
Zhao Jing
Director of Photography
Graduated from the photography major of the State University of New York in the United States. After graduation, he held personal art photography exhibitions in New York, Italy, Beijing and other places. As a new independent photographer in New York, he used to shoot promotional films for Boeing and other enterprises.
Some brand cases
Brand case
Guoke Holding
Pinxuan Manufacturing
Microsoft China New Year propaganda animation: Huawei future image concept film
Product optimization
Conceptual tea set design
Online construction
TITICACA potato chip website design
Space management
Reconstruction of community buildings in Guangxi
Image extension
Image extension of Chengdu Zoo
Media expansion
3D poster
Random Creation Design Service Studio
Officially released
New start
In 2019, after five years of continuous growth, we have never changed our original intention. Today, we trace back to the most essential state of "studio", and also return to the simplest meaning of design; For designers, the significance and value of "design" is not only to help the audience solve problems, but also to build and complete every design scheme is a new fantasy adventure and attempt.
For natural light, the official release of "random creation" means that we have once again practiced and deeply explored our original intention, and also contains our attitude and sense of responsibility for design. The art story started in New York has quietly grown in five years. Every small step of accumulation in the past five years is a measurement of the future, from art education to the entire art industry, We adhere to original creativity, embrace the collision of inspiration, and feel the light of different creative media.
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